<p>Custom wheel rims for Mercedes Benz, double-decker train cars for the Belgian railway system, pots and pans for Tupperware and ice coolers for Coca-Cola are but a few of the 1500 sleekly designed products that the Belgian firm Enthoven Associates has created for its impressive roster of international clients over the past 30 years. This well-edited compendium illustrates how the role of product design has evolved within the firm over the past three decades, moving from the vision of an individual designer, Axel Enthoven, to the combined expertise of a team that has expanded to include Alain Denis and Jean-Pierre Geelen. Through images, interviews and essays, it traces the development of the firm's designs, from early aesthetic objects to current projects that combine design with technology, ethics and marketing concepts.</p>

Enthoven Associates: Simplicity versus Complexity

Business & Money

Bucquoye, Moniek

Denis, Alain

Marketing & Sales

Stichting Kunstboek

<p>New edition, finally available! In 1942, driven by natural curiosity and a shortage of industrial materials during the war years, Earl Silas Tupper, an American dreamer and amateur inventor, produced his first injection-molded plastic cup, the Bell Tumbler, which was followed soon after by his stackable plastic Wonderlier Bowl--neither of which found much success in the American marketplace. In 1949, inspired by the lid of a humble paint can, Tupper introduced the Tupper seal, a flexible, "burpable" lid for his bowls. It was that innovation, coupled with Tupper's pragmatic 1950s aesthetic and the extraordinary vision of one Brownie Wise, a 40-year-old housewife (and later the Vice President of the company) who convinced Tupper to distribute his products exclusively through home parties, that made Tupperware one of the most iconic, collectible and beloved industrial products of all time, both in America and overseas. Tupperware: Transparent is the complete catalogue raisonne of 45 years of Tupperware in America and Europe. Featuring more than 900 photographs--from vintage advertisements, to product shots, to candid photographs from early Tupperware parties--it also includes chapters on the history of the company, product design, Tupperware as museum object, the Tupperware Party and more. Perhaps most important of all, this jam-packed, extremely engaging publication actually comes in a custom Tupperware container produced exclusively for the book.</p>

Tupperware: Transparent

Zec, Peter

KATZ, Sylvia

Scholliers, Peter

Cautereels, Vic

Daenen, Lieven

Wolters, Frederic

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