<p>This text presents public speaking as a living and dynamic transaction in which the meaning of the message emerges from the relationship between the speaker and the audience. From this perspective, students are encouraged to think critically about their communication and recognize the centrality of the audience in speech preparation. </p>
<p> Substantially revised and reorganized, the sixth edition returns to offering a significant degree of content related to the classical and contemporary theories of communication studies—a distinct and popular attribute of earlier editions.</p>

Between One and Many: The Art and Science of Public Speaking

Reference

SCOTT, MICHAEL

Brydon, Steven

Words, Language & Grammar

McGraw-Hill Humanities/Social Sciences/Languages

Televised debates between the nominees of the two major parties have become standard fare in contemporary presidential election campaigns. The authors of this important volume maintain that television has altered the very nature of presidential debates profoundly, that the demands of television have dictated the structure and formats of contemporary debates, and that the visual content of presidential debates plays an important role in the way that candidates exercise influence in televised debates. This important work employs a television perspective in examining the sponsorship, formats, nature, and impacts of presidential debates, stressing the 1960, 1976, 1980, 1984, and 1988 debates. The authors assert that in order to understand contemporary political debates, one must understand how television communicates and exercises influence in this context.Hellweg, Pfau, and Brydon integrate contemporary theory and research about the television medium and influence with extensive research on presidential debates. Specific topics include how presidential debates have evolved as a function of the participation of the broadcast industry, how debates are structured to fit the demands of the television medium, how candidates' verbal messages must be tailored to the medium, how candidates' visual messages are defined through the medium, and the persuasive effects of mediated debates. Televised Presidential Debates will be particularly useful to scholars and students of political communication, campaigns and elections, and mass media.

Televised Presidential Debates: Advocacy in Contemporary America (Praeger Series in Political Communication)

Politics & Social Sciences

Pfau, Michael

Hellweg, Susan A.

Social Sciences

Praeger

Televised Presidential Debates: Advocacy in Contemporary America

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