<p>In this original and insightful work, Bruce W. Marcus describes the evolutionary process from the traditional, rigid, top-down law and accounting firms of the the 20th century to today's contemporary, client-oriented and competitive firms. It began in 1977 with a U.S. Supreme Court striking down the ethical restraints barring frank promotional activities. By introducing the concept of active competition, and adapting traditional marketing activities to professional firms, it led to reshaping accounting, legal and marketing practices to the unique and distinctive needs of the changing professional services market. It is history as a guide to the future. "Professional Services Marketing 3.0" describes the evolutionary process from 1977 (Professional Services Marketing 1.0) as a guide to where marketing is now (Professional Services Marketing 2.0), to where it's going ("Professional Services Marketing 3.0"), and, significantly, how to survive and thrive in the marketing needs of the future.</p>

Professional Services Marketing 3.0

Bruce W. Marcus

Business & Money

Bay Street Group LLC

COMPETENCIA POR CLIENTES, LA

GRUPO EDITORIAL IBER

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Books by Bruce W. Marcus

See the best price to sell, buy, or rent books by Bruce W. Marcus. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Professional Services Marketing 3.0

COMPETENCIA POR CLIENTES, LA