Theory and Concepts of English for Academic Purposes

This book applies theory and research findings to the design of English for Academic Purposes courses. Drawing on approaches to researching academic communities, needs analysis and genre theory, a systematic approach to syllabus and curriculum development is proposed and used as the basis for detailed consideration of tasks and skills development.

Reference

Bruce, Ian

Foreign Language Study & Reference

PALGRAVE~MACMILLAN

Ian Bruce has written this book with the aim of helping the amateur grasp the concepts of this ancient Chinese ideology. It includes an introduction about the philosophy of Feng Shui and explains terms such as Ch'i in easy to understand language. Each room of a house is given its own chapter and includes ideas for creating ideal living space. It is fully illustrated throughout and includes colour pictures to help you make the most of your home.

Plan Your Home With Feng Shui

Health, Fitness & Dieting

Alternative Medicine

Foulsham & Co Ltd

Focuses on the subject of personal fulfilment. This book leads the reader through a process of self-discovery and empowerment.

Learn to Live Your Dream & Success Is Guaranteed

Business & Money

Once upon a time fatherhood used to be a simple affair - all you had to do was bring home the bacon and look stern when the children misbehaved. But times have changed, and fatherhood in the 21st century involves a whole lot more. These days, kids don't want mediocre fathers. They want great ones. How to be a Great Dad is your complete guide to being a great dad for your child - from the moment of conception right through to adulthood. Of course, you will still have plenty of ups and down, and you will still make mistakes, but this guide will help ensure that your predominant mode is one of greatness.

How to Be a Great Dad

Parenting & Relationships

Family Relationships

Tools for Tomorrow

NCVO Publications

Communicating Causes

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Routledge

The focus of this book is the use of genre-based approaches to teaching academic writing. Genre-based courses enable second language learners to integrate their linguistic, organisational and contextual knowledge in a variety of different tasks. The book reviews pedagogical approaches to genre through English for Specific Purposes and Systemic Functional Linguistics to present a synthesis of the current research being undertaken in the field. From this theoretical base, Ian Bruce proposes a new model of genre-based approaches to academic writing, and analyses the ways in which this can be implemented in pedagogy and curriculum design. 
Academic Writing and Genre is a cutting-edge monograph which will be essential reading for researchers in applied linguistics.

Academic Writing and Genre: A Systematic Analysis

Continuum

Lavallette Bruce; His Adventures and Intrigues Before and After Waterloo

History

Europe

Hassell Street Press

Science & Math

Revise BTEC National Information Technology Revision Guide: Third edition (REVISE BTEC Nationals in IT)

Children's Books

Jarvis, Mr Alan

Richardson, Mr Daniel

Computers & Technology

Pearson/Education

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Books by Bruce, Ian