Interested in promoting your business and/or Web site, but don’t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

How to Use the Internet to Advertise, Promote And Market Your Business or Website--With Little or No Money

Business & Money

Bruce C. Brown

Marketing & Sales

Atlantic Pub Co

Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your website is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your website for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 384 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

The Complete Guide to Affiliate Marketing on the Web How to Use and Profit from Affiliate Marketing Programs: How to Use It and Profit from Affiliate Marketing Programs

Atlantic Publishing Company

The Pricing &amp; Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential. Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. Here is the manual you need to cash in on this highly profitable segment of the industry. This book is a comprehensive and detailed study of the business side of Web site design. It should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development. By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines. The manual delivers hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

How to Open & Operate a Financially Successful Web Site Design Business: With Companion CD - ROM

Charlotte Evans

Business Development & Entrepreneurship

Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits. There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world s largest search engine. Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google s ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service. You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google s API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google s dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals. You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google's most up to date search algorithm. You will also learn how to start implementing Google's swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web. With the help of web and business experts and many in-depth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google's business and advertising opportunities, as well as how you can best market your business within those tools. A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google's countless resources, and stay on top of the multi-billion dollar Ecommerce industry. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 504 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Google Income How ANYONE of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google

Computers & Technology

Networking & Cloud Computing

Atlantic Publishing Group, Inc.

It seems like everywhere you go on the Internet, there is spam, spyware, and the risk of viruses infecting your computer and ruining your online experience. In businesses alone, according to Nucleus Research Inc., spam costs more than $712 per employee in productivity and computing resources each year. Spyware slows computers, ruins files, and can result in stolen information. According to the same Nucleus Research report, businesses lose more than $70 billion annually because of computer viruses — and the cost continues to rise as every major company moves to a fully digital workplace. Every time you download a computer virus or click on a spam e-mail by accident, you are wasting money, endangering your computer, and risking the loss of personal and business information. This complete, revolutionary book has compiled all of the vital information you need to make sure that you are able to combat the billion dollar risk of incursive software infecting your home and work computers. With How to Stop E-mail Spam, Spyware, and Computer Viruses from Ruining Your Computer, you will learn why there is so much spam in your inbox, how the spammer thinks, and what the goals of spyware and viruses actually are. Then, you will learn how you can start spam-proofing your inbox by never giving away personal information and using secure e-mail clients. You will learn how companies get spyware onto your hard drive and what you can do to block it from appearing. Learn which viruses have caused the most damage and how they can infect your computer. Then, discover which software is most effective at blocking the download and infestation of viruses onto your hard drives. You will learn the value of a good firewall, what it does to stop the ill will of spammers and hackers, and what actions you can take to block the breach of your firewall and your computer’s defenses. Learn how to remove spyware from your computer and make sure you are not giving away personal or valuable work information. This guide will also teach you how to lock down your inbox and desktop to keep that software from returning. Find out what to do when you do get a virus and how to return your computer to the state of security it was in beforehand. Most importantly, with the valued input gathered from interviews with computer security and safety experts, you will learn how you became a target for all that spam. Discover what you are doing that makes it so easy for spammers to fill your inbox and how to safeguard your e-mail. Once you have tackled the source of the problems, as outlined in this book, you will have all the tools you need to combat the incursive and destructive effects of spam, spyware, and computer viruses. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

How to Stop E-Mail Spam, Spyware, Malware, Computer Viruses and Hackers from Ruining Your Computer or Network The Complete Guide for Your Home and Work

Just 20 years ago, the Web went world wide — and you could count the number of Web sites on one hand. Today, there are about 9 billion active Web sites, with thousands more going live every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world. How to Build Your Own Web Site With Little or No Money can show you how. You will learn how to buy a domain name and host your Web site for less than $15. You will learn how to use open source software like WordPress, Joomla!, and Mambo to create a platform on which you can build near anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw attention to what your site at any given time. This book details which free Web site resources to avoid, as well as how to find and install open-source modules and tools to enhance the look and feel of your site. You will learn where you can find copyright-free images to use on your Web site and how to write copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps major search engines set to stop spam and ultimately how to leverage new business contacts and interactions out of your Web site. If you are now or have ever considered building your own Web site before, this book will map the way for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 722 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

How to Build Your Own Web Site With Little or No Money The Complete Guide for Business and Personal Use (How to Open and Operate a Financially Successful...)

Interested in promoting your business and/or Web site, but don

How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site: With Little or No Money Revised Second Edition

Atlantic Publishing Group (FL)

See the best price to sell, buy, or rent books by Bruce C. Brown. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bruce C. Brown