Describes marketing successes and failures, explains the importance of adapting to changes in the marketplace, and discusses market trends

Marketing Masters: Lessons in the Art of Marketing from the Companies Who Do It Best

Business & Money

Brown, Paul B.

Management & Leadership

Harpercollins

Argues that the key to a business's success lies in the competence, creativity, and commitment of its people, presenting eight important principles of business leadership and profiles of thirty-six extraordinary corporate leaders. Reprint.

Leading People: The 8 Proven Principles for Success in Business

Rosen, Robert H.

Penguin??Books

Argues that the key to a company's success lies in the competence, creativity, and commitment of its people, and presents principles of business leadership and profiles of extraordinary leaders.

Leading People: Transforming Business Inside Out

Penguin Audio

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive, and more precise than they were. In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency’s global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to: • Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting. • Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns. • Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives. • Predict which products or services customers willwant in the future. • Learn which customers are preparing to defect to the competition and how to stop them. • Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these factors. • Drill your geographic targeting down to the regional, zip code, and even neighborhood level. • Optimize your web presence to get the maximum return from search. A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Numbers is THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase their profits dramatically. http://sellorelse.ogilvy.com/sexy-little-numbers

Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

Maex, Dimitri

Crown Business

Recounting his stormy tenure as coach of the Holmdel Athletic Association league's baseball team for children ages 6 to 8, a New Jersey family man discusses his adventures with lively kids and unpredictable parents. National ad/promo.

My Season on the Brink: A Father's Seven Weeks As a Little League Manager

Sports & Outdoors

Miscellaneous

St Martins Pr

The Corporate Coach

Offers advice on motivating employees, suggesting that companies coach employees as they would a team and empower them, giving them opportunities to develop and improve

Miller, James B.

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

Sewell, Carl

Marketing & Sales

Crown Currency

Taken from inside front cover:  "This book is Paul Brown speaking, telling what he knows and all he knows about the years of football glory...He pulls no punches in revealing the struggles he's had with owners--and with certain players.  He holds back no secrets in spelling out his formula for success.  He will leave you with no defenses against realizing how grueling the game of football can be--and how great."  Taken from the back cover:  "The personal story of a man...A legendary Ohio high school coach.  A magnificent college coach at Ohio State.  And the ultimate coach of the pros, turning the Cleveland Browns into the game's all-time super-steamroller, then making football's greatest coaching comeback with the Cincinnati Bengals.  And the men he led...Otto Graham, Jim Brown, Dante lavelli, Lou Groza, Kenny Anderson, Isaac Curtis and all the others, the good guys and the bad guys the conflicts and the controversies, revealed as they really were behind the face-guards and the headlines."

Pb Paul Brown Story

Biographies & Memoirs

Signet

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to <ul>
<li> Find needs and opportunity in the marketplace </li> <li> Come up with significant market insights </li> <li> Create compelling communication (using the actual words your customers use) to convince people to try your new creation </li> </ul>
What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Maddock, G. Michael

Uriarte, Luisa C.

wiley

I've long believed that market need and competency must have the catalyst of passion if a company is to have a competitive advantage. Omar Khan and Paul B. Brown practice what they preach and tear into the liberation of passion with raw gusto and exhilarating energy. Reading this book gives leaders the opportunity to improve the power of their assets several-fold without a penny of capital investment. If that doesn't impassion you, nothing will. Alan Weiss, Ph.D. Author, Million Dollar Consulting Finally, a solid business book with practical advice to produce life-changing and profit-making results. Liberating passion by strengthening relationships throughout an organization has been one of the most neglected areas in business literature. But no more! As the authors state, passion IS natural and when it is liberated, outstanding results soon follow. The business world today is so thoroughly global, you need ideas and inspiration from vast global experience. Omar Khan and Sensei International are world-class in helping leaders and teams emotionally engage each other, releasing productive passion and focusing it for powerful results. If you want to upgrade your leadership and uplift your team, this is the book to show you how. Ron Kaufman Author, UP Your Service! Chairman, UP Your Service! College Omar Khan and Paul B. Brown bring clarity and focus to the issue that many businesses overlook--people. Any business without its people would cease to exist. Time and again, I have seen otherwise great leaders brought down by poor leadership development skills. Here Omar draws on his experience in engaging leaders and teams across the world and in collaboration with the ever insightful Paul Brown distills the essence of the real value behind great teams, great talent and great leadership. In an otherwise abstract genre, they bring transformative and skillfully applicable ideas straight into the executive and management suite. Sam Moon CEO, DNMstrategies Limited Managing Director, Asia Pacific, BusinessWeek Events The tools described in this timely book create powerful impact for global teams. You'll read here about fostering appropriate intimacy and emotional maturity through removing unhelpful defensiveness, about the creative capacity of dialogues conducted in a World Cafe format, of brave conversations, of creating "bold courageous steps" to bring strategy vividly to life, and to giving future-based requests to each other that simultaneously affirm and challenge our potential as leaders. I heartily recommend that you not only read about these methodologies, but then passionately apply them. You'll be very glad you did! Shonaid Jemmett-Page Global Senior Vice-President, Home and Personal Care, Finance and Information Unilever People and organizations can be dramatically transformed by authentic conversations, a true sense of common purpose and community and removing the "masks" that hide real feelings and beliefs. If the leader can show the courage to liberate the suppressed passion of his team and unleash the often hidden energy, it can deliver incredibly powerful results. It is only through genuine engagement with all stakeholders that this process can start. Removing the "passion killers" is a great beginning. I hope that reading Liberating Passion will be a catalyst for many of you to move your teams from first into fifth gear. Fred Combe Managing Director, NATUS

Liberating Passion: How the World's Best Global Leaders Produce Winning Results

Khan, Omar

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Books by Brown, Paul B.