Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing

Business & Money

Brown, Danny

Fiorella, Sam

Industries

Que Pub

Every basketball team has its star player. From 1967 to 1970, Louisiana State University saw the rise of a legend: "Pistol Pete" Maravich, one of the greatest basketball players in LSU history and arguably the greatest to ever play college basketball. Known for his dazzling ball handling, creative passing, and extraordinary shooting, he averaged 44.2 points per game at LSU -- without the benefit of a three-point line -- and remains the NCAA's all-time leading scorer. Danny Brown, a journalism student at LSU during most of Pete's college years, took hundreds of photographs at LSU basketball games as part of his course work. In Shooting The Pistol, Brown offers more than eighty photographs -- most never before published -- of Pete in action, along with game statistics and personal recollections, to form the single most complete portrait ever made of Maravich at LSU. Danny first met Pete not on the basketball court, but during Air Force ROTC training, where Danny was Pete's squadron sergeant. Upon learning that the tall, scrawny guy with the shaved head and the purple-and-gold beanie cap was scoring 40 points a game on the freshman team, Danny replied, "That kid can play basketball?" Danny eventually became friends with Pete and his father, Coach "Press" Maravich, and his images pay tribute to an amazing athlete and a magical time in LSU sports history. Brown's photographs provide intimate courtside views of Pete's gravity-defying, play-making skills. Many capture Pete in midair, where he seemingly floats, his off-balance body positions resembling moves in an athletic ballet. Famous for his ability to stop on a dime, Pete -- as Brown's pictures demonstrate -- often caught opponents flat-footed as he quickly maneuvered for an opening to the basket or sent a sudden "no-look" pass to a teammate. The volume culminates in Brown's near-perfect photographs of Pete's shot that broke the NCAA scoring record during the 1970 Ole Miss game and of the ensuing game-stopping victory celebration. While the majority of the images here show number 23 in motion, several reveal the personal side of the shy star, including a rare game attendance by his mother and quieter off-court moments with his father. Throughout, Brown weaves a rich conversational commentary -- anecdotes about Pete, circumstances surrounding the more notable photographs, and descriptions of the games and Pete's performance.Seeing LSU's basketball phenomenon Pete Maravich through Danny Brown's lens will transport fans back in time, under the goal, to witness firsthand the making of college sports history.

Shooting The Pistol: Courtside Photos of Pete Maravich at LSU

Biographies & Memoirs

LSU Press

Pp. 358, (2, ads); 500+ color photographs. Publisher's original color pictorial stiff wrappers, lg 8vo. Australia has a very unique and diverse skink population. It currently comprises more than 370 species of skinks range from the minuscule 'little brown skink' to numerous large species exceeding 60cm in length. Most species are diurnal but some are nocturnal in their habits. More than 95% of these species are endemic to Australia having developed in isolation from much of the rest of the world herpetofauna (modified after the book's introduction). No ownership marks and no signs of use.

Australian Skinks In Captivity

Science & Math

Biological Sciences

Reptile Publications

That 70s Show: Movie Review, Where to watch "That '70s Show", That 90s Show Release date and All you need to know about the casts

Humor & Entertainment

Movies

Independently published

The Witcher: Season 3: Movie Review, What To Expect, Henry Cavill's Biography, Why He Would be Leaving The Series And Many Other Things You Want To Know About The Series.

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