Why commercial-style branding doesn't work for nonprofits--and what does The nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. It hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies haven't just failed, but have actually discouraged giving. Why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. <ul>
<li>Offers real-world branding strategies that work in the nonprofit world --and improve fundraising results</li>
<li>Disabuses readers of the dangerous notion that commercial-style marketing will improve nonprofit bottom lines.</li>
<li>Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world</li>
</ul>Nonprofit fundraising is a fundamentally different world--financially, emotionally, and practically--than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.

The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority)

Business & Money

Brooks, Jeff

Business Development & Entrepreneurship

wiley

The Fundraiser's Guide to Irresistible Communication reveals ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly. Jeff Brooks, one of America's top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages. This easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle. Whether you're new to fundraising or a battle-scarred veteran, this go-to resource will boost your confidence, your career, and your revenue. Complements Tom Ahern's book, Seeing Through a Donor's Eyes.

The Fundraiser's Guide to Irresistible Communications: Real-World, Field-tested Strategies for Raising More Money

Business Culture

Emerson & Church

Here it is: a book that reveals what really works in fundraising. Not academic theory or wishful thinking, but ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly.\nDrawing from decades of in-the-trenches fundraising experience, Jeff Brooks, one of America's top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages.\nThis easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle.\nWhether you're new to fundraising or a battle-scarred veteran, this book will be your go-to resource and will boost your confidence, your career, and your revenue.\nFirst published by Emerson & Church this revised edition reflects a change of publisher to Civil Sector Press.\nTable of Contents 
The Writing Style of Fundraising The Importance of Being Urgent Make It Easy to Read Long Messages Work Better Grammar for Fundraisers The Content of Fundraising Persuade with Story, Not Statistics Keep It Simple Make It All About the Donor I Have Bad News and Good News Have a Clear Call to Action P.S. I Love You The Design of Fundraising Design for Older Eyes Don’t Skimp on Emphasis Make Images Work for You Plain, Corny, and Obvious The Mental Game of Fundraising Self-Centric Fundraising Three Things You Should Know About Donors Three Deadly Fundraising Myths Proud to Be a Fundraiser

The Fundraiser's Guide to Irresistible Communications: (Real-World) Field-Tested Strategies for Raising More Money

See the best price to sell, buy, or rent books by Brooks, Jeff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Brooks, Jeff

See the best price to sell, buy, or rent books by Brooks, Jeff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority)

The Fundraiser's Guide to Irresistible Communications: Real-World, Field-tested Strategies for Raising More Money

The Fundraiser's Guide to Irresistible Communications: (Real-World) Field-Tested Strategies for Raising More Money