What’s beer all about? It’s certainly not about brewing. Canada’s two largest breweries continue to slug it out over products that, with a few exceptions, taste pretty much the same to the average Canadian beer-drinker. In fact, it was the average “Joe,” with his“I am Canadian” rant, who initiated the most recent skirmish in the decades-long battle for Canada’s beer drinking money. The nationalism palpable, the beer mostly invisible, “I am Canadian” became a brand-saving salvo in the re-launch of Canadian.
Business writer Paul Brent examines the business of big beer in Canada, revealing the foibles and follies of a multi-million dollar industry. Beginning with a behind-the-headlines look at some of Canada’s most famous ad campaignsone that may have some of this country’s marketing mavens squirming in their CalvinsBrent finds two giant companies virtually unchallenged across the country. Here is the history behind Canada’s all-powerful beer duopoly, including revealing portraits of the larger-than-life personalities who run the breweries, and a blow-by-blow account of their current operations. Brent investigates how Molson lost market share to Labatt in the 90s, and then won much of it back with the Canadian rant, as well as the breweries’ sometimes brilliantand often disastrousforays into rock music and sports ownership. He goes into the bar-room backrooms to provide some eye-opening facts about how the breweries manage to retain their hold on the market.
Lager Heads is also a story of what makes us Canadian, how the big breweries have cannily hijacked our cultural touchstones to drive their own marketing efforts, and how beer itself has become a ubiquitous part of the Canadian cultural landscape.
A wholly entertaining and provocative read, Lager Heads will have Canadians everywhere talkingover a beer.

Lager Heads

Business & Money

Brent, Paul

Marketing & Sales

HarperCollins, Publishers

Stories and parables that richly illustrate how positive thinking and action can change our lives -- and the world.

The Optimist's Guide to Everyday Living

Bedford-Pierce, Sophia

Bedford-Pierce, Jesse

Greco, Arlene

Literature & Fiction

Peter Pauper Pr

Watch your painting skills blossom like never before!
Now you can learn the secrets of Paul Brent's wonderful watercolors, beloved around the world for their vibrant moods and perfectly balanced colors. Using easy-to-master techniques, he shows you how to paint 13 beautiful florals, from Oriental peonies and antique hydrangeas to English tea roses and more.
Brent's well-illustrated, step-by-step instructions allow you to paint quickly while infusing each piece with your own creative flair. Mini-lessons at the beginning of each chapter help you learn specific techniques for painting motifs including fruits and "friendly" insects such as dragonflies, bumblebees, butterflies and more.
You'll take pride in creating lovely, sophisticated artwork. And the finished paintings - overflowing with lush, delicate flowers - will look beautiful with your home decor!

Wonderful Watercolors With Paul Brent: Great Designs for Your Home!

Arts & Photography

North Light Books

See the best price to sell, buy, or rent books by Brent, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Brent, Paul