A former company executive explains the guiding philosophies of the global retail giant ALDI, whose 50-year history and successful spinoff Trader Joe's has made it a corporate leader on the scale of Wal-Mart and General Electric. Simplicity, not discount, is discussed as the answer to the company's driving question Why should customers visit your store? The corporate culture, philosophy, working principles, and organizational methods of ALDI are explained as the major factors for the company's extraordinary growth and success. This insider's perspective on the company offers lessons on consumer retailing and management that will be useful to aspiring business professionals.

Bare Essentials: The Aldi Way To Retail Success

Business & Money

Brandes, Dieter

Industries

Cyan Communications

Konsequent einfach. Die ALDI- Erfolgsstory.

Business Development & Entrepreneurship

Heyne

What makes ALDI so special? Take a look behind the Curtain 
A retailer with an extremely limited assortment and the lowest prices in the market conquers the world with an extraordinary business model and generates Billions in sales and unusual high profits. ALDI does everything differently, ignores the so-called ”Best Practices“, has no marketing department, refrains from promotions, is run by a management without any incentive and bonus packages and ignores the press. 
What is it that makes ALDI so special? What are the essentials of the ALDI system? What’s the corporate culture like? What are the methods of management? What kind of organization does ALDI have? What can anyone from any industry learn from ALDI? 
This book explains what ALDI’s excellence is based on and how consistency, ascetism and discipline created one of the most successful grocery chains. 
This new edition also describes how ALDI has changed in recent years after the founders passed away and a new generation of managers took over. ALDI’s successful business model and management practices are at stake. ALDI is about to become more and more ordinary. 
What makes ALDI so special? Take a look behind the Curtain 
A retailer with an extremely limited assortment and the lowest prices in the market conquers the world with an extraordinary business model and generates Billions in sales and unusual high profits. ALDI does everything differently, ignores the so-called ”Best Practices“, has no marketing department, refrains from promotions, is run by a management without any incentive and bonus packages and ignores the press. 
What is it that makes ALDI so special? What are the essentials of the ALDI system? What’s the corporate culture like? What are the methods of management? What kind of organization does ALDI have? What can anyone from any industry learn from ALDI? 
This book explains what ALDI’s excellence is based on and how consistency, ascetism and discipline created one of the most successful grocery chains. 
This new edition also describes how ALDI has changed in recent years after the founders passed away and a new generation of managers took over. ALDI’s successful business model and management practices are at stake. ALDI is about to become more and more ordinary.

Bare Essentials: The ALDI Story

Brandes, Nils

Linde Verlag

The book is the first profound book about one of the most successful food retailers in the world: ALDI. The management system and key success factors are described and explained in great detail.

Bare Essentials: The ALDI Way to Retail Success

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