Introducing Science Communication: A Practical Guide

From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates.This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.

Politics & Social Sciences

Brake, Mark L.

Weitkamp, Emma

Social Sciences

Red Globe Press

<p>From climate change to stem cell research, this book shows how to communicate complex scientific issues to the masses. Each chapter explains key methods and issues, providing the reader with practical and theoretical understanding of science communication. This is an essential text for students learning how to communicate science in today’s media.</p>

<p>A fun and exciting look at how science fiction has merged with reality Not a day goes by without media headlines trumpeting the discovery of new planets, discussing the pros and cons of cloning experiments or explaining our new-found ability to teleport atoms. As we switch on the television we see walking and talking robots, private jets that ferry travellers to the edge of space and space probes that rendezvous with asteroids. Science tells us that the first human to live for a thousand years has already been born. We are living in a science fictional world. At a time when we are forced to explore the nature and limits of our own reality, FutureWorld will explain everything you need to know about how science fiction works, how it shapes the way we see and do things, and the way we dream of things to come. Focusing on four main themes space, time, machine and monster this book will separate fact from fiction, but also reveal what it is still possible to achieve in such areas as time travel and the discovery of alien life. Using examples from classic science fiction books and films, FutureWorld is a fun and exciting way to learn all sorts of fascinating facts about the world we live in today and the one that awaits us in the future.</p>

FutureWorld: Where Science Fiction Becomes Science

Hook, Neil

Science & Math

MACMILLAN PUB. LTD.

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Books by Brake, Mark L.