This text has been updated and transformed using new material for use with computer technology. It retains its appeal, written in non-mathematical, "user-friendly" English for anyone who finds figures mystifying - only concepts or symbols essential to an understanding of the subject are introduced. The topics are progressively staged in a statistical building block technique. This text is both flexible and practical and can be used entirely with or without computers - for the former there are computer-linked examples with easy introductions to most common computer packages. The text should be useful for non-mathematicians and should appeal to those who want to understand figures and their presentation, and to acquire a quantitative background whether the student is at college, university or on a distance/open learning course.

Statistics for Business

Ward, Harold

Gregory, Derek

Bradshaw, Alan

Business & Money

McGraw-Hill Book Co Ltd

The story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination. Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.

Advertising Revolution

Marketing & Sales

Repeater Books

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