The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Combining two editors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport. 
Featuring the most current information in the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch:
<ul>
<li>Includes a new chapter dedicated to the growing marketing trend of social media.</li>
<li>Features comprehensive discussion on the uniqueness of sport marketing ever published.</li>
<li>Challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter.</li>
<li>Enhances the learning experience with an integrated website utilizing test questions, PowerPoint® slides, study guides, poll questions, and more.</li>
</ul>

Marketing for Sport Business Success

Bonnie Parkhouse

BRIAN TURNER

Kimberly Miloch

Sports & Outdoors

Kendall/Hunt Publishing

See the best price to sell, buy, or rent books by Bonnie Parkhouse. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bonnie Parkhouse

See the best price to sell, buy, or rent books by Bonnie Parkhouse. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing for Sport Business Success