Sign Me Up!: A marketer's guide to creating email newsletters that build relationships and boost sales

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it’s harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This first-of-its-kind book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to
<ul>
<li>Sell more products and services </li>
<li>Boost customer satisfaction and loyalty </li>
<li>Attract new customers to your products and services</li>
</ul>
Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It’s packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter and more.
You’ll learn how to 
<ul>
<li>Write and design great newsletters </li>
<li>Build and maintain responsive and targeted lists </li>
<li>Increase response to every email you send </li>
<li>Test and measure the effectiveness of your email program </li>
<li>Make sure your messages reach the inbox</li>
</ul>
Sign Me Up!

Sign Me Up!: A Marketer's Guide To Creating Email Newsletters That Build Relationships And Boost Sales

Business & Money

Blumberg, Matt

Mayor, Michael

Forman, Tami Monahan

Miller, Stephanie A.

Marketing & Sales

iUniverse, Inc.

Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it’s harder than ever for legitimate marketers to separate their emails from spam. Not anymore. 
This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to 
<ul>
<li>Sell more products and services </li>
<li>Boost customer satisfaction and loyalty </li>
<li>Attract new customers to your products and services</li>
</ul>
Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It’s packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.
Use email to your advantage in the new media landscape by learning how to
<ul>
<li>Write and design great newsletters </li>
<li>Build and maintain responsive and targeted lists </li>
<li>Increase response to every email you send </li>
<li>Test and measure the effectiveness of your email program </li>
<li>Make sure your messages reach the inbox</li>
</ul>
Visit our website: www.returnpath.biz/signmeup “… the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance.”—Kirkus Discoveries

Sign Me Up!: A Marketer's Guide to Email Newsletters That Build Relationships and Boost Sales

iUniverse

A definitive book for any CEO―first time or otherwise―of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't―and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce―because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. <ul>
<li>Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders</li> <li>Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent</li> <li>Examines how a CEO must align available resources with the company's strategy in order to ensure success</li> <li>Addresses what it takes to master the "How" of being a CEO―from leading an executive team to managing in any type of market</li> </ul>
Engaging and informative, this book is essential reading for any, and every, CEO.

Startup CEO: A Field Guide to Scaling Up Your Business

Management & Leadership

John Wiley&Sons, Inc.

Startup CEO: How to Build a Company to Success

You're only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." --Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it's difficult, risky, stressful, lonely, and often learned through trial and error. &nbsp;As a startup CEO seeing things for the first time, you're likely to make mistakes, fail, get things wrong, and feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: <ul> <li>How to tell your story to new hires, investors, and customers for greater alignment</li> <li>How to create a values-based culture for speed and engagement</li> <li>How to create business and personal operating systems so that you can balance your life and grow your company at the same time</li> <li>How to develop, lead, and leverage your board of directors for greater impact</li> <li>How to ensure that your company is bought, not sold, when you exit</li> </ul> Startup CEO is the field guide every CEO needs throughout the growth of their company.

Startup CEO: A Field Guide to Scaling Up Your Business (Techstars)

Finance

wiley

One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges--they've been there, and it took them nearly 20 years to scale and achieve a successful exit.&nbsp; Along the way they learned what worked and what didn't work, and they share their lessons learned in Startup CXO. Unlike other business books, Startup CXO is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, Startup CXO is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads. CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. Startup CXO has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a "CEO to CEO Advice" summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO. Startup CXO also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives. Startup CXO is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career." --Scott Dorsey, Managing Partner, High Alpha

Startup CXO: A Field Guide to Scaling Up Your Company's Critical Functions and Teams (Techstars)

Business Development & Entrepreneurship

A comprehensive guide on creating, growing, and leveraging a board of directors written for CEOs, board members, and people seeking board roles. 
The first time many founders see the inside of a board room is when they step in to lead their board. But how do boards work? How should they be structured, managed, and leveraged so that startups can grow, avoid pitfalls, and get the best out of their boards? Authors Brad Feld, Mahendra Ramsinghani, and Matt Blumberg have collectively served on hundreds of startup and scaleup boards over the past 30 years, attended thousands of board meetings, encountered multiple personalities and situations, and seen the good, bad, and ugly of boards. 
In Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors, the authors provide seasoned advice and guidance to CEOs, board members, investors, and anyone aspiring to serve on a board. This comprehensive book covers a wide range of topics with relevant tips, tactics, and best practices, including: Board fundamentals such as the board's purpose, legal characteristics, and roles and functions of board members; Creating a board including size, composition, roles of VCs and independent directors, what to look for in a director, and how to recruit directors; Compensating, onboarding, removing directors, and suggestions on building a diverse board; Preparing for and running board meetings; The board's role in transactions including selling a company, buying a company, going public, and going out of business; Advice for independent and aspiring directors. 
Startup Boards draws on the authors' experience and includes stories from board members, startup founders, executives, and investors. Any CEO, board member, investor, or executive interested in creating an active, involved, and engaged board should read this book—and keep it handy for reference.\nFrom the Inside Flap\nIn the newly revised Second Edition of Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors, the authors, who are accomplished investors and entrepreneurs, deliver an incisive and accessible exploration of boards of directors. While aimed at CEOs and founders, it is equally helpful for investors and board members. In this edition, there is a new section specifically for anyone interested in becoming a board member. Finally, many of the concepts discussed apply to any board of directors, including boards of nonprofits and public companies. 
This book is divided into multiple sections covering various topics, from formation to company exit. It examines the board’s role during a company exit, be that in the form of a sale, initial public offering, or bankruptcy. It includes sidebars and text boxes from experienced board members that offer additional ideas and tips. The authors also provide new quantitative measures of boards across company stages to illustrate critical points. 
Startup Boards is a must-have resource for anyone involved with boards of directors in any capacity. CEOs will learn how to build and manage boards. Board members will find ways to be more effective. Aspiring board members will learn how to search out and find roles. Investors will discover ways to analyze the composition and strength of a company’s board. And students of entrepreneurship and business will enjoy a plentiful source of insight into the proper role and operation of a well-functioning board.\nFrom the Back Cover\n“Startup Boards shines at demystifying the startup boardroom. It provides readers with an insider’s account of board issues, dynamics, and challenges. By breaking down exactly what a board of directors does, what a board member is, what the job entails, and all the scenarios accompanying it, many executives—of all backgrounds—can start to see themselves in this role.” 
—From the Foreword by Jocelyn Mangan 
A board of directors evolves over the life of a company. Good boards become powerful assets for startup success. Over

Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors

Ramsinghani, Mahendra

Feld, Brad

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