Cable Advertising: New Ways to New Business

Block, Martin P.

Baldwin, Thomas F.

Jones, Kensinger

PRENTICE/HALL

Marketing research is vital - especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research - topics that aren't covered anywhere else! In addition, an accompanying CD enables users to apply the tips and techniques to live data.

Business to Business Marketing Research

Business & Money

Block, Tamara S.

Marketing & Sales

Cengage Learning'

Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program. From www.promaxtpo.com: "Second Edition by John C. Totten And Martin P. Block (1996). An interesting book, if your motivation is in getting more value from promotions. Based on USA experiences, the strength of the book lies in it's theoretical analysis. Most valuable is the coverage of where the promotional lift comes from, and the impact of buyers who switch brands. There is no coverage of the overall management of trade spend and narrow focus on incremental performance. The book covers the practice of promotions in the USA and also attempts a more general coverage - i.e. outside grocery.|"

Analyzing Sales Promotion: Text & Cases : How to Profit from the New Power of Promotion Marketing

Totten, John C.

Management & Leadership

Dartnell Corp

Block, Martin P., Block, Tamara S.

Business-To-Business Market Research: Identifying, Qualifying and Understanding Your Customers

Probus Professional Pub

See the best price to sell, buy, or rent books by Block, Martin P.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Block, Martin P.