Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features <ul>
<li>Study new techniques for marketing analytics </li> <li>Explore uses of machine learning to power your marketing analyses </li> <li>Work through each stage of data analytics with the help of multiple examples and exercises </li> </ul> Book Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learn <ul>
<li>Analyze and visualize data in Python using pandas and Matplotlib </li> <li>Study clustering techniques, such as hierarchical and k-means clustering </li> <li>Create customer segments based on manipulated data </li> <li>Predict customer lifetime value using linear regression </li> <li>Use classification algorithms to understand customer choice </li> <li>Optimize classification algorithms to extract maximal information</li>
</ul> Who this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.Table of Contents <ol>
<li>Data Preparation and Cleaning</li> <li>Data Exploration and Visualization</li> <li>Unsupervised Learning: Customer Segmentation</li> <li>Choosing the Best Segmentation Approach</li> <li>Predicting Customer Revenue Using Linear Regression</li> <li>Other Regression Techniques and Tools for Evaluation</li> <li>Supervised Learning: Predicting Customer Churn</li> <li>Fine-Tuning Classification Algorithms</li> <li>Modeling Customer Choice</li>
</ol>

Data Science for Marketing Analytics

Computers & Technology

Blanchard, Tommy

Behera, Debasish

Bhatnagar, Pranshu

Programming Languages

Packt Publishing

After Dinner Conversation - "Best Of 2022": Best of 2022 - Philosophy Ethics Short Story Fiction (After Dinner Conversation - "Best Of" Series)

Literature & Fiction

Asay, Veronica L.

Althaff, Safiyyah

Carey, Brian

Cohen, David A.

Collings, Robert

De Voe, M. M.

Diston, Clare

Elms, Garrett

Feingold, Jeffrey

Short Stories & Anthologies

Independently published

After Dinner Conversation - Season Six: After Dinner Conversation Short Story Series

Granville (Editor), Kolby

Forsee, Tina Lee

Calhoun, Judi

Goodwin, W.

Beach, Bob

Charbonneau, Gary

Fortowsky, Alyson

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