This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.

Marketing Research: A Problem-Solving Approach

Business & Money

Sudman, Seymour

Blair, Edward

Marketing & Sales

Mcgraw-Hill College

Marketing in Action: A Reader

Cox, Keith K.

Management & Leadership

PRENTICE/HALL

The Book of Deuteronomy/the Book of Joshua (The Layman's Bible Commentary)

Religion & Spirituality

John Knox Pr

Leadville, Colorado's Magic City

History

Pruett Pub. Co

Learn about Colorado's classic boomtown with this vivid history.

Leadville: Colorado's Magic City (The Pruett Series)

Americas

WestWinds Press

In the tradition of Peter Drucker, HUMAN RESOURCES MANAGEMENT TOOLS presents HRM philosophies & principles for Personnel professionals & their responsible managers & executives, as well as educators in this arena. Within this framework, the author provides detailed self-help guidelines for defining the information needed for responsive Human Resources Management programs, & for selecting & implementing the appropriate information tools. The primary tool is generally known as a human resources information system (HRIS). Secondary tools, to aid Personnel professionals in planning & day-to-day activities are decision support systems, computer-aided training, & "expert" systems. HUMAN RESOURCES MANAGEMENT TOOLS speaks primarily to HR professionals & their responsible managers & executives in any business, institution, or government agency large enough to have an identifiable Personnel function. It was designed to be useful within a range of environments--from relatively small organizations interested in beginning HRM programs to large organizations with on-going, but unfulfilled, HRM programs. Accordingly, HUMAN RESOURCES MANAGEMENT TOOLS has also oproved useful to educators & students in this field: as a reference for faculty, as a supplementary text for students, & as a textbook for courses in which computer-based information systems for HRM are of interest.

Human Resources Management Tools: Guidelines for Upgrading Your Hrm/Hris Capabilities

Bidniss Books

Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition of Designing Surveys by Johnny Blair, Ronald F. Czaja, and Edward A. Blair provides an accurate account of how modern surveys are actually designed and conducted. Much more than a "how-to" guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making―from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.

Designing Surveys: A Guide to Decisions and Procedures

Politics & Social Sciences

Blair, Johnny

Czaja, Ronald F.

Social Sciences

Sage Publications, Inc.

Written for students and researchers who wish to understand the conceptual and practical aspects of sampling, Applied Survey Sampling, by Edward A. Blair and Johnny Blair, is designed to be accessible without requiring advanced statistical training. It covers a wide range of topics, from the basics of sampling to special topics such as sampling rare populations, sampling organizational populations, and sampling visitors to a place. Using cases and examples to illustrate sampling principles and procedures, the book thoroughly covers the fundamentals of modern survey sampling, and addresses recent changes in the survey environment such as declining response rates, the rise of Internet surveys, the need to accommodate cell phones in telephone surveys, and emerging uses of social media and big data.

Applied Survey Sampling

The Umbilical Cord: Poems and Prose by a Mother and Son

Literature & Fiction

Blair, Mrs. Geneva Lucile

Poetry

M.O.R.E. Publishers

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Books by Blair, Edward