Strategic Marketing for the Digital Age

Business & Money

Bill Bishop

Marketing & Sales

Harpercollins Canada

Global Marketing for the Digital Age: Globalize Your Business with Digital and Online Technology

HarperCollins, Publishers

<p>Current business coin urges companies to "think global" That sounds easy, given the proliferation of the World Wide Web, Smart Cards, E-mail, databases and other wired technology. But how do you discover the opportunities in the global market? How do you assess the technological, economic, political, cultural and competitive environments of potential foreign markets? And how can trade organizations and International business structures help in your online marketing plan?Written in an easy and entertaining style with numerous real-life case studies, Global Marketing for the Digital Age provides answers to: -- What new business opportunities are possible using digital technology-- Which countries are using digital technology and which ones need to catch up-- How a localized company can become global without a large capital investment-- Creating a global marketing vision-- Step-by-step strategies for using digital importing and exporting virtual global networking, international information management-- How to use digital and online technology to promote your business-- Ratings of all major trading players according to digital capabilities, political and economic stability and business culture-- Complete online resource listing of global marketing reference tools, including trade commissions, associations, brokers and othersIn this competitive business environment where companies can't afford not to expand beyond their own borders, Global Marketing for the Digital Age is a vital tool for business owners, corporate marketers and consultants.</p>

Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology

Computers & Technology

Ntc Business Books

The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea

Would you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea. In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories; A step-by-step process to brand and package your BIG Idea; How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money; Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry!

iUniverse

<p>Based on more than 3 decades of experience, streetwise entrepreneur Bill Bishop takes you on a hilarious and insightful adventure across the often weird but wonderful business landscape. With the help of his most trusted mentor, Marketing Mike, Bishop offers innovative approaches, special techniques, and proven strategies that will help your business develop big ideas, reach new customers, make a sale, and turn a profit.</p>

How To Sell A Lobster: The Money-making Secrets of a Streetwise Entrepreneur (Key Porter Books)

Key Porter Books

Cracker Jack

Legacy Book Publishing

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Books by Bill Bishop