What if your speeches and PowerPoint presentations and web copy could be as entertaining as a blockbuster film? Or as gripping as well-crafted television drama? Or as meaningful as a hit stage play? Here's a start: stop looking at other businesses for ideas and start looking at show business. Connect with your audience. Tell better stories. Express ideas visually. Appeal to emotion. These are just some of the important lessons from acting that can help you communicate more persuasively and effectively. In this fun, practical guide, author Rob Biesenbach offers hundreds of useful insight and tips from both his corporate experience and study of acting and improv. Both business and acting have their share of drama, but Act Like You Mean Business captures their intersection perfectly. Whether writing the About Us section for a website or checking your fear during a crisis, this useful guide offers lots of practical advice and is like having your very own pocket communicator. --Pete Brace, Marketing/Communications Consultant and Former Communications Director, Gatorade --Pete Brace, Marketing/Communications Consultant and Former Communications Director, Gatorade Rob's characteristic savvy and wit come through loud and clear in this insightful and practical handbook for leaders. It's a great read and even greater resource! --Maril MacDonald, Founder and President, Gagen MacDonald I adore this book; it's chock full of very useful advice about how to communicate successfully for business people AND anyone! It should be required reading for every Fortune 500 CEO. --Tim Schellhardt, Senior Vice President, Edelman Public Relations and former Bureau Chief, Wall Street Journal

Act Like You Mean Business: Essential Communication Lessons from Stage and Screen

Business & Money

Biesenbach, Rob

Skills

Raphel Marketing, Incorporated

“We've all committed the 11 deadly presentation sins on the way up in our careers. This insightful book will help make sure that your way up doesn't become the way down!"– Dr. Nick Morgan, author of Give Your Speech, Change the World11 Deadly Presentation Sins is the perfect book for public speakers, business presenters, PowerPoint users and anyone who has to get up and talk in front of an audience.Few skills are more important in business or in life than the ability to present your ideas in clear and compelling terms. A solid presentation can help you:* Close a sale with a customer* Earn a raise* Get a job* Boost your reputation in the marketplace* And much more ...ESCAPE FROM POWERPOINT HELLYet most people are not very good presenters. They put their audiences through a veritable hell on earth with a multitude of sins, from listless delivery to lackluster content, from meandering stories to mundane visuals.11 Deadly Presentation Sins offers a path to redemption for public speakers, PowerPoint users and anyone who has to get up and speak in front of an audience.MORE THAN 100 PRACTICAL TIPSThis fun, practical guide is packed with more than 100 indispensable tips you can use right away in your next presentation to help you:* Analyze your audience’s needs and concerns in order to better connect with them* Open with a bang instead of a whimper* Focus and structure your content* Find, shape and tell stories that command attention* Tap into emotion to win hearts and change minds* Create beautiful, compelling visuals to support your words* Deliver a truly energetic performance* Promote interaction and conversation to keep people engaged* Make the most of body language to reinforce your message* Plan and prepare for any contingency* Finish strongDID WE MENTION FUN?11 Deadly Presentation Sins combines lessons from the worlds of business and entertainment to help you give the performance of their life. You'll learn from Seth Godin and Star Trek, Romeo &amp; Juliet and Ricky Gervais, Steve Jobs and Saturday Night Live.Whether you're talking to colleagues, customers or the community, in a boardroom, ballroom or church basement, you'll come away with the confidence and skills you need when all eyes are on you.ABOUT THE AUTHORRob Biesenbach is a corporate communications pro actor, and author. He’s written hundreds of speeches for CEOs and other executives and is a professional speaker himself. Rob is a former VP at Ogilvy PR and press secretary to a state attorney general, among other things. A Second City–trained actor and improviser, he has appeared in more than 150 stage and commercial productions. Rob brings these two worlds together in his presentations, workshops and books, helping people communicate more successfully in the workplace, the marketplace, and their everyday lives.

11 Deadly Presentation Sins: A Path to Redemption for Public Speakers, PowerPoint Users and Anyone Who Has to Get Up and Talk in Front of an Audience

Eastlawn Media

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life.
“In this engaging, no-nonsense, and often extremely funny handbook on the craft behind great stories, Rob Biesenbach shares his own storytelling roadmap without hesitation, giving you precisely what you need to raise your business storytelling to an art form."
Shonali Burke, ABC, President &amp; CEO, Shonali Burke Consulting
"There is no greater skill that will positively impact your career as much as becoming a masterful storyteller. Well-told stories have the power to teach, clarify, and inspire. Rob's experience and unique point of view makes him a go-to authority for ambitious leaders."
Patricia Fripp, Past President, National Speakers Association
"All the experts suggest you tell stories — but no one tells you how. That's where Unleash the Power of Storytelling comes in. Rob Biesenbach provides a five-step process for crafting your stories, and six ways to ensure they’re relevant to your audience. After you read this book, you’ll never again have to wonder ... ‘but how?’"
Gini Dietrich, Founder and Author, Spin Sucks
WHAT CAN STORYTELLING DO FOR YOU?
Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs … and getting the results we want.
The right story can help you: nail a job, interview, earn a raise, close a sale, build trust with an employee or colleague, strengthen relationships with customers, become a more comfortable networker, win over a skeptic, rally a team, align people with a strategy, promote your brand, raise a toast, deliver a eulogy, get out of a speeding ticket, and more ...
WHY THIS BOOK?
The market is flooded with a dizzying array of books, experts, and resources on business storytelling. This book cuts through the hype to clarify and demystify the storytelling process.
Unleash the Power of Storytelling offers step-by-step instructions for finding, shaping and telling powerful stories. You’ll learn about the essential ingredients that go into any good story and how to avoid common storytelling pitfalls.
A PRACTICAL GUIDE FOR THE BUSY PROFESSIONAL
Taking a fun, no-nonsense approach, Unleash the Power of Storytelling will teach you: the hard science behind why stories work, a simple three-part structure for telling any story, the role of emotion in fueling great stories, how to cut the clutter and focus your story on the essentials, how and where to find great stories, and tips for delivering your stories in the most effective way possible.
The book also contains tons of practical examples showing you how to use stories in job interviews, presentations, customer calls, employee meetings — even how to craft the right story for a wedding toast or eulogy!

Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results

Industries

See the best price to sell, buy, or rent books by Biesenbach, Rob. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Biesenbach, Rob

See the best price to sell, buy, or rent books by Biesenbach, Rob. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Act Like You Mean Business: Essential Communication Lessons from Stage and Screen

11 Deadly Presentation Sins: A Path to Redemption for Public Speakers, PowerPoint Users and Anyone Who Has to Get Up and Talk in Front of an Audience

Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results