<p>no dust jacket present, tight binding, limited markings or creasing, limited chipping or tearing to edges.</p>

An information processing theory of consumer choice (Advances in marketing series)

Business & Money

Bettman, James R.

Management & Leadership

Addison-Wesley Educational Pub

The Adaptive Decision Maker

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.

Self-Help

Payne, John W.

Johnson, Eric J.

Motivational

Cambridge University Press

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Books by Bettman, James R.