This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

Retail management: A strategic approach

Business & Money

Berman, Barry

Industries

Macmillan

For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs.  This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

Management & Leadership

Collier/Macmillan

Berman and Evans' strategic approach and emphasis on decision making have made this text a bestseller in the U.S. The Canadian edition has retained both the approach and emphasis on decision making with added material applicable to the Canadian market. Key retail management concepts are reinforced with up-to-the-minute real-world examples and help to bridge the gap between theory and practice.

Marketing

Evans, Joel R.

Economics

MacMillan Publishing Company

Marketing/Careers in Marketing 1994-1994 Edition

PRENTICE/HALL

Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.

Macmillan Library Reference

Will be shipped from US. Brand new copy.

Principles of Marketing

Pearson College Div

Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.

Teaches the reader to become a good retail planner and decision maker. One goal of the text is to help focus on change and adaption to change. Designed for management or retailing students. Contains online resources for the student and Web exercises at the end of each chapter. Previous edition: c1998. DLC: Retail trade--management.

Retail Management: A Strategic Approach (8th Edition)

Pearson/Education

Retail Management

McGraw

See the best price to sell, buy, or rent books by Berman, Barry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Berman, Barry

See the best price to sell, buy, or rent books by Berman, Barry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Retail management: A strategic approach

Retail management: A strategic approach

Retail management: A strategic approach

Marketing

Marketing/Careers in Marketing 1994-1994 Edition

Marketing

Principles of Marketing

Marketing

Retail Management: A Strategic Approach (8th Edition)

Retail Management