The Eternal E-Customer focuses on getting ebusinesses to the next level of customer loyalty. In the competitive world of ecommerce, the winners know that the key to success is customer appreciation and retention. Emotionally Intelligent Interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses. ¿ Focuses on achievable results using current technology ¿ Includes a companion Web site with links to examples of state-of-the-art EII technologies Foreword by Ray Kurzweil, author of The Age of Spiritual Machines

The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship

Computers & Technology

Kurzweil, Ray

Bergeron, Bryan

Networking & Cloud Computing

McGraw=Hill

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Learn Practical Electronics From a Skilled Mentor!
"The text is written as if Dr. Bergeron, who is a highly experienced electronics practitioner, is speaking directly to the reader with a point-by-point commentary about each teardown, complete with clear explanations of the operation and function of every component. By the time the product is completely disassembled, the reader understands the design tricks, component selection, and packaging choices that enabled the product to reach the market." -- From the Foreword by Forrest M. Mims III
Amp up your knowledge of electronics by deconstructing common devices and analyzing the revealed components and circuitry. Teardowns: Learn How Electronics Work by Taking Them Apart contains 14 projects that expose the inner workings of household appliances, workbench measuring instruments, and musical equipment. Discover how resistors, capacitors, sensors, transducers, and transistors function in real circuitry. You'll even get details on custom modifications to electric guitar pickups, an effects pedal, and a tube amp. Essential instructions for safely launching your own teardowns are also included in this hands-on guide.
<ul>
<li>Learn about sensors and ICs from smoke detectors and motion-activated lights</li>
<li>Work with the LCD and strain gauge transducers in a digital scale</li>
<li>Discover how surge protectors, power conditioners, and UPS units function</li>
<li>Study thermal design techniques in compact fluorescent bulbs</li>
<li>Analyze the control systems in ultrasonic humidifiers and digital thermometers</li>
<li>Understand how op amps and power ICs work in a hi-fi stereo amplifier</li>
<li>Figure out how ultrasonic transducers work in a laser-guided measuring device</li>
<li>Explore electric guitar pickups, effects pedals, and tube amplifiers</li>
</ul>
Make Great Stuff! TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.

Teardowns: Learn How Electronics Work by Taking Them Apart

McGraw Hill TAB

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Create the next generation of AUTONOMOUS ANDROIDS!
Construct self-governing 'droids that display physiologically correct behaviors. Co-written by experts in the fields of robotics, artificial intelligence, and medicine, Androids: Build Your Own Lifelike Robots features low-cost DIY projects that translate human physiology into cybernetics. Teach your creations to maneuver with an arsenal of behaviors, respond to stimuli, talk, and listen. This practical, inventive guide even shows how to realistically simulate emotion and aging in your robots.
<ul>
<li>Understand cybernetic and robotics principles</li>
<li>Work with programmable microcontrollers</li>
<li>Choose and wire sensors, actuators, and servos</li>
<li>Program dazzling reflex arcs and behavior loops</li>
<li>Enable your automatons to speak and hear</li>
<li>Build beating hearts and limbs with flowing veins</li>
<li>Create breathing patterns that respond to triggers</li>
<li>Mimic humanoid feelings and facial expressions</li>
<li>Use prototyping kits and testing devices</li>
</ul>

Androids: Build Your Own Lifelike Robots

Talbot, Thomas

Computer Science

Contending that the reliance on digital data storage threatens civilization itself, Bergeron describes ways of protecting important data for businesses, libraries, and individuals. Coverage includes, for example, the transmission of knowledge throughout history, the information technology infrastructure, the psychological significance of nontangible documents, and the economics of network-based data storage. Computer consultant Bergeron teaches at Harvard Medical School and at MIT. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Dark Ages II: When the Digital Data Die

Prentice Hall PTR

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." —Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.

Essentials of CRM (Essentials Series)

Business & Money

Management & Leadership

John Wiley&Sons

A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers with tools they can use to position their product or service to best satisfy their customer's needs. It guides readers from unrealistic to realistic expectations of what a firm's technology can bring to its e-business strategy. This book provides managers with a solid foundation for creating realistic technological expectations for their e-business in terms of repeatability, scalability, operating environment, resource requirements, and compatibility issues. Bryan P. Bergeron (Brookline, MA) has over thirty years' experience designing and working with computers and electronics. He teaches technology and business at Harvard Medical School and MIT and is Editor in Chief of e.MD, Technical Editor of Postgraduate Medicine, among others. Dr. Bergeron is President of Archetype Technologies, Inc., a technology consulting firm.

Business Expectations: Are You Using Technology to its Fullest?

Blander, Jeffrey

wiley

Provides a complete overview of what XBRL is and how companies can use it effectively. 
<ul>
<li>Explains the benefits of XBRL to corporate executives (CEOs, CFOs).</li> <li>Written in nontechnical language that financial managers can understand.</li> <li>Provides numerous examples and illustrations.</li> </ul>

Essentials of XBRL: Financial Reporting in the 21st Century

Finance

What works, why it works, and how to evaluate a shared services program Shared services, a form of "internal outsourcing," enables corporations to achieve economies of scale by creating a separate entity within the company to perform specific internal services, such as payroll, accounts payable, travel and expense processing, etc. Essentials of Shared Services provides a quick, concise overview of shared services fundamentals, bringing senior-level executives up to speed so that they make the right decision. Bryan Bergeron provides a foundation of shared services from a historical, economic, technical, and customer perspective, showing how shared services can impact a corporation's bottom line, both long and short term. He delivers specific recommendations that can be used to establish and manage a shared services effort and includes a variety of examples of programs that work and those that do not.

Essentials of Shared Services

Accounting

Chock-full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments and technologies in knowledge management. 
Order your copy today!

Essentials of Knowledge Management

"The biotech industry is a complex, rapidly evolving, and critical industry. The industry holds great commercial and societal promise, but it is also filled with hype, confusion, and risks. Bergeron and Chan do a remarkable job of providing a sweeping insightful, and probing assessment of the current state and likely evolution of this global industry. This book is essential reading for the executive who desires a thorough understanding of this business and its potential."--John P. Glasser, Vice President and Chief Information Offers, Partners Healthcare System, Inc. "Bergeron and Chan have done a marvelous job integrating many different perspectives to give the reader a coherent road map of the biotech industry for the next decade. This powerful book is anchored by numerous relevant examples that create a framework which any life sciences professional needs to understand. Of particular note is the compelling assessment of the IT industry and its impact on the life sciences as these industries converge."--Michael A. Greeley, Managing General Partner, IDG Ventures. An in-depth examination of the growth and financing of the biotechnology industry worldwide Biotech Industry: A Global, Economic, and Financing Overview provides a thorough look at the current state of the biotechnology industry, including where major research is being conducted, where it's being applied, and where money and intellectual capital are flowing. Written by a renowned business columnist and an entrepreneurial scientist in the biotech area, this unique book gives Eos and other senior-level managers an understanding of Asia's pivotal role in the worldwide success of biotechnology commercialization, as well as insight into the biotech market over the next decade.

Biotech Industry: A Global, Economic, and Financing Overview

Chan, Paul

Economics

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