This text is a methodology book which discusses some fundamental principles of semiotics in a manner that makes the subject accessible to ordinary readers. But it is more than a methodology book because it applies semiotics to a wide range of subjects - everything from digital watches to pop art, from comics to baseball.

Signs in Contemporary Culture: An Introduction to Semiotics (Research on Teaching Monograph Series)

Berger, Arthur Asa

Reference

Longman Publishing Group

Professor Agostino Glioma murders all six members of editorial board of his journal Shakespeare Studies, but not before each has offered a different interpretation of Hamlet.

The Hamlet Case

Literature & Fiction

Contemporary

Xlibris, Corp.

Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesnOt respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. In making our own purchasing decisions, do we still end up buying only well-advertised products? Ads, Fads, and Consumer Culture shows that there is a fine line between being aware of advertising and being influenced by it. The book also includes a glossary of advertising and communication theory terms.

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Politics & Social Sciences

Social Sciences

Rowman & Littlefield Publishers

Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesn’t respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. In making our own purchasing decisions, do we still end up buying only well-advertised products? Ads, Fads, and Consumer Culture shows that there is a fine line between being aware of advertising and being influenced by it. The book also includes a glossary of advertising and communication theory terms.

Business & Money

Marketing & Sales

The Mass Comm Murders: Five Media Theorists Self-Destruct

The Mass Comm Murders is a novel way (both literally and figuratively) to introduce students to mass communication theory. Berger's latest comic murder mystery again features Inspector Solomon Hunter and his sidekick, Sergeant Talcott Weams, in the search for who is snuffing out a group of media theorists--though only after each, in turn, explains his or her theory of mass communications. Highlighting theories from semiotics to the spiral of silence, Berger combines theoretical discussion with a satire of academia and a parody of the mystery genre, complete with eccentric professors and international intrigue. This fun and accessible text is an ideal supplement for courses in mass communication and communication theory.

Humor & Entertainment

The Mass Comm Murders is a novel way (both literally and figuratively) to introduce students to mass communication theory. Berger's latest comic murder mystery again features Inspector Solomon Hunter and his sidekick, Sergeant Talcott Weams, in the search for who is snuffing out a group of media theorists―though only after each, in turn, explains his or her theory of mass communications. Highlighting theories from semiotics to the spiral of silence, Berger combines theoretical discussion with a satire of academia and a parody of the mystery genre, complete with eccentric professors and international intrigue. This fun and accessible text is an ideal supplement for courses in mass communication and communication theory.

Media and Society: A Critical Perspective (The R&L Series in Mass Communication)

Media and Society is a fun, lively introduction to the role that mass media—and the messages and texts they carry—play in our lives and our society. Comprehensive yet concise, it combines a practical focus with attention to theories, from semiotics and postmodernism to the spiral of silence and uses and gratifications. Arthur Asa Berger explores how much time we spend with media, the role of aesthetics in media, media ethics, different types of audiences, and the effects of media on these audiences. Other topics include new technologies, violence and sexuality in media, media representations of minority groups, and concentration of control and ownership. Illustrated and featuring a glossary of key terms, Media and Society helps us understand the relationship between consumers and media—whether books, television, radio, magazines, web sites, video games, newspapers, movies, or other mass media we encounter every day.

Media and Society is a fun, lively introduction to the role that mass media—and the messages and texts they carry—play in our lives and our society. Comprehensive yet concise, it combines a practical focus with attention to theories, from semiotics and postmodernism to the spiral of silence and uses and gratifications. Arthur Asa Berger explores how much time we spend with media, the role of aesthetics in media, media ethics, different types of audiences, and the effects of media on these audiences. Other topics include new technologies, violence and sexuality in media, media representations of minority groups, and concentration of control and ownership. Illustrated and featuring a glossary of key terms, Media and Society helps us understand the relationship between consumers and media—whether books, television, radio, magazines, web sites, video games, newspapers, movies, or other mass media we encounter every day.

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

See the best price to sell, buy, or rent books by Berger, Arthur Asa. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Berger, Arthur Asa

See the best price to sell, buy, or rent books by Berger, Arthur Asa. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Signs in Contemporary Culture: An Introduction to Semiotics (Research on Teaching Monograph Series)

The Hamlet Case

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

The Mass Comm Murders: Five Media Theorists Self-Destruct

The Mass Comm Murders: Five Media Theorists Self-Destruct

Media and Society: A Critical Perspective (The R&L Series in Mass Communication)

Media and Society: A Critical Perspective (The R&L Series in Mass Communication)

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society