The New Engineer: Management and Professional Responsibility in a Changing World

The new engineer: Management and professional responsibility in a changing world

Beder, Sharon

Ethics & Professional Responsibility

Macmillan Education Australia

The New Engineer sets out to provide a resource to help engineering students understand the social dimensions and context of engineering work as well as the social role and responsibilities of the new engineer. Part I canvasses the issues and develops the debates central to a discussion of engineering in contemporary society. Part II shows how those debates are put into action with a detailed case study highlighting most of the key concerns for the new engineer, while Part III develops the general discussion about engineers and the environment, engineering ethics, and how engineers deal with risk. The book also seeks to stimulate discussion within the profession about the qualities of the new engineer and to provide insights to non-engineers who have an interest in the shaping and implementation of technology in modern society.

Business & Money

Business Culture

Macmillan Co. of Australia

Praise for Sharon Beder's previous book Global Spin: 'Sharon Beder has taken the taboo subjects of propaganda and censorship in free societies and exposed their insidious threat.' John Pilger 'Beder's analysis is comprehensive, steely and clinical. She lifts the lid on an elaborate tapestry of lies, deceit, intimidation and destruction.' Harold Pinter This book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. Beder investigates the corporate relations and ideals that infiltrate every aspect of our lives. She presents an alarming picture of how a child's social development -- through education, health care and nutrition -- has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, Beder explains how businesses are taking control of more and more aspects of schooling, not only for profit but to erode state schooling and promote business values. Similarly, she shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.

This Little Kiddy Went to Market: The Corporate Capture of Childhood

Biography & History

Pluto Press

This book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers as well as the submissive employees and uncritical citizens of the future.Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. Beder investigates the corporate relations and ideals that infiltrate every aspect of our lives. She presents an alarming picture of how a child's social development -- through education, health care and nutrition -- has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, Beder explains how businesses are taking control of more and more aspects of schooling, not only for profit but to erode state schooling and promote business values. Similarly, she shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.

Varney, Wendy

Gosden, Richard

Power Play: The Fight for Control of the World's Electricity

The New Press

Suiting Themselves: How Corporations Drive the Global Agenda

Economics

Routledge

As electrification spread across America in the early twentieth century, private corporations moved quickly to reap unprecedented profits from millions of new paying customers. Blocking their path was the widespread view that electricity was a basic need and that its production should be regulated—if not owned outright—by the public. The electricity companies fought back, buying up newspapers, radio stations, and politicians, and flooding the schools with free, pro-industry schoolbooks. Their actions heralded the advent of corporate public relations, and form a major chapter in the history of the industry.
In an eye-opening investigation, Sharon Beder’s Power Play reveals the decades-long struggle to wrest control of electricity from public hands. Her analysis ranges from the machinations of American political power to grassroots struggles in South Asia aimed at stemming the environmental degradation caused by multinational energy providers. In so doing, she sets the stage for understanding the damage done by deregulation, the roots of the Enron scandal, and the contemporary debacle of electricity supply.

Power Play: The Fight to Control the World s Electricity

Reference

This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyperconsumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It begins by analysing school reforms in English-speaking nations - such as the UK, North America, Australia and New Zealand - and uncovers the ways in which business coalitions have persuaded governments to turn schools into competing business enterprises which suit corporate ends rather than the interests of their children.

UNSW Press

In this brilliantly researched expos�, 'communications Rottweiler' Sharon Beder blasts open the backrooms and boardrooms to reveal how the international corporate elite dictate global politics for their own benefit. Beder shows how they created business associations and �think tanks� in the 1970s to drive public policy, forced the worldwide privatization and deregulation of public services in the 1980s and 1990s (enabling a massive transfer of ownership and control over essential services) and, still not satisfied, have worked relentlessly since the late 1990s to rewrite the very rules of the global economy to funnel wealth and power into their pockets. Want a globalized and homogenized world of conflict, poverty and massive environmental degradation run by a corporate oligarchy that wipes its feet on democracy? Or a democratic world, where poverty is history, companies work for people and clean water is a right, not a privilege you pay for? Beder�s message is clear - it�s your world, and it�s time to fight for it.

In her recent book Suiting Themselves, bestselling author Sharon Beder exposed how the global corporate elite have brazenly rewritten the rules of the global economy to line their pockets. In this new book she trains her sights on the insidious underbelly of this global trend to show how they have also orchestrated a mass propaganda campaign to manipulate community values and convince us that their interest - co-opting and controlling all of us in the name of the free market - is in our interest. During the 20th century, business associations coordinated mass propaganda campaigns combining 20th century American PR methods with revitalized free market ideology from 18th century Europe. The aim was to persuade people to eschew their own power as workers and citizens, and forego their democratic power to restrain and regulate business activity. Sophisticated corporate-funded think tanks augmented these campaigns in the 1970s and 1980s, promoting free enterprise and business-friendly policies. Thesefree market missionaries now seek to change individual and institutional values through bolder strategies such as expanding share ownership and manipulating wider public concerns. In each case the goal is the same: the triumph of business values over community values. Beder‘s is an intellectual call to arms: challenge the ideology of the free market missionaries or be converted to it.

Free Market Missionaries: The Corporate Manipulation of Community Values

See the best price to sell, buy, or rent books by Beder, Sharon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Beder, Sharon

See the best price to sell, buy, or rent books by Beder, Sharon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The new engineer: Management and professional responsibility in a changing world

The New Engineer: Management and Professional Responsibility in a Changing World

This Little Kiddy Went to Market: The Corporate Capture of Childhood

This Little Kiddy Went to Market: The Corporate Capture of Childhood

Power Play: The Fight for Control of the World's Electricity

Suiting Themselves: How Corporations Drive the Global Agenda

Power Play: The Fight to Control the World s Electricity

This Little Kiddy Went to Market: The Corporate Capture of Childhood

Suiting Themselves: How Corporations Drive the Global Agenda

Free Market Missionaries: The Corporate Manipulation of Community Values