More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. <ul>
<li>More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition </li>
<li>Cross-referencing of categories to jump-start creative thinking </li>
<li>A crash course in basic copywriting techniques </li>
<li>Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more </li>
</ul>
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas

Business & Money

Bayan, Richard

Management & Leadership

McGraw=Hill

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes:  Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture  With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

More Words That Sell HC POD

Marketing & Sales

Wicked, warped, devilish, and dead-on, The Cynic's Dictionary presents rib-tickling, oh-so-cynical word definitions guaranteed to administer a swift kick to cock-eyed optimists. Laughing over these hilarious definitions will give dyed-in-the-wool cynics a momentary lift from their jaundiced state.

Cynic's Dictionary

Humor & Entertainment

Humor

Castle

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: 
<ul>
<li>Cross-referencing of word categories to stimulate creative thinking </li>
<li>Advice on targeting words to your specific market </li>
<li>Tips on word usage </li>
<li>A thorough index </li>
<li>A concise copywriting primer </li>
<li>A special section on selling yourself </li>
</ul> The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

Words That Sell

Job Hunting & Careers

Contemporary Books

Words That Sell: A Thesaurus to Help Promote Your Products, Services, and Ideas

Asher Gallant Pr

color reproductions of great ads from the RX club shows

The Best in Medical Advertising and Graphics: Selections from the Rx Club Shows

Arts & Photography

Graphic Design

Rockport Pub

See the best price to sell, buy, or rent books by Bayan, Richard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bayan, Richard