Do you find bringing up teenagers more of a pain than a pleasure? Raising teenagers can test parental love to breaking point, particularly if you have previously enjoyed a close and loving relationship. The child whose every joy and sadness you shared has suddenly become taller than you, louder than you, with an inside knowledge of all your failings - and a sudden urge to point them out. What's more, this newly arrived creature may spend half their life glued to a gadget, talk and dress in a way you find alien and respond to all queries with a grunt or a dismissal - whilst expecting ever-greater financial hand-outs. Help is however at hand. This completely revised and updated edition of a parenting classic is full of advice to help teenagers, their parents and the rest of the family. It offers a wealth of sound advice plus tried and tested strategies for every aspect of life with a teen - from alcohol to cyberbullying, sexting to household chores - which you can put into practice immediately. You'll quickly wonder how you ever managed without this book.

Whatever!

Politics & Social Sciences

Baverstock, Alison

Hines, Gill

Anthropology

Piatkus

How to Market Books

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association  Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.  With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.  The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers:    a number of new case studies   detailed coverage of individual market segments   checklists and summaries of key points   several new chapters    a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

Business & Money

Economics

Routledge

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: <ul>
<li>a number of new case studies</li> <li>detailed coverage of individual market segments</li> <li>checklists and summaries of key points</li> <li>several new chapters </li> <li>a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.</li>
</ul>

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Marketing Your Book - an Author's Guide (Writing Handbook)

Marketing & Sales

A C Black Publishers Ltd

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Marketing Your Book: An Author's Guide: How to target agents, publishers and readers (Writing Handbooks)

Methuen Drama

Many people feel they might have a book in them - but how do you know whether you have what it takes to be a writer, whether your writing is any good, what you should write about and whether you should dedicate proper time to begin your dream? This book asks pertinent questions of you via a questionnaire to help you discover whether there is a talented writer in you. Each chapter provides background to the relevant point in the questionnaire. Packed with advice from experienced writers including known authors; P D James, Philip Pullman, Jacqueline Wilson, Margaret Drabble, Katie Fforde and more. Expert advice from Daniel Roche (BA President), independent booksellers, publishers Helen Fraser (Penguin) and Ian Trewin (Chairman Cheltenham Literary Festival and administrator, Man Booker Prize), agents and creative writing tutors. Foreword by columnist and writer Katharine Whitehorn.

Is there a book in you?

Literature & Fiction

Careers in the media have always been popular, but publishing is particularly competitive, with thousands of graduates trying to get a foot in the door. This targeted, practical guide is ideal for anyone who wants to work in publishing, whether on traditional books and magazines or online publications. It will help readers to get that all-important first job and includes: Working out if publishing really is for you Overviews of different types of publishing Explanations of different roles and departments (editorial, production, sales, marketing and so on) Top tips on how to make it in the industry Advice from leading industry figures

How to Get a Job in Publishing

Carey, Steve

Bowen, Susannah

Reference

Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.

Kogan Page, Ltd.

Revised and updated, this guide to marketing for book and journal publishers offers practical advice on maximizing sales. This new edition of , in an enlarged format, contains international examples.

Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th edition

Kogan Page.

See the best price to sell, buy, or rent books by Baverstock, Alison. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Baverstock, Alison

See the best price to sell, buy, or rent books by Baverstock, Alison. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Whatever!

How to Market Books

How to Market Books

Marketing Your Book - an Author's Guide (Writing Handbook)

Marketing Your Book: An Author's Guide: How to target agents, publishers and readers (Writing Handbooks)

Is there a book in you?

How to Get a Job in Publishing

How to Market Books

How to Market Books

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th edition