The third edition of this best-selling guide takes physicians step-by-step through the process needed to effectively market and promote a clinical practice in today's evolving health care environment.

Marketing Your Clinical Practice, Third Edition

Business & Money

Baum, Neil

Marketing & Sales

Jones and Bartlett Publishers, Inc.

Most clinical practices are not prepared for a disaster, and failure to prepare for a disaster can have devastating consequences on a medical practice, the physicians, and the patients. Disaster Planning for the Clinical Practice describes the types of disasters that can affect medical practices, suggests steps for disaster planning, and identifies the necessary procedures for restarting the practice after a disaster has occurred. Natural disasters are not the most common casue of practice failure - man-made disasters such as computer crashes, power outages, and loss of electronic data are more likely to impact a medical practice. This book offers suggestions on the preparation of a disaster plan that can be easily implemented into any health practice, and discusses how to overcome both natural and man-made disasters. Each chapter features true disaster case studies, questions doctors or office managers need to answer, and step-by-step recommendations for the implementation of the disaster plan, as well as dozens of templates and forms ready for immediate use. This is an essential resource for all practices large, small, rural, and academic.Includes a user-friendly CD ROM with forms, questionnaires, and charts!

Disaster Planning for the Clinical Practice

Politics & Social Sciences

McDaniel, John W.

Social Sciences

Jones& Bartlett Learning

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations

Marketing Your Clinical Practice: Ethically, Effectively, Economically: Ethically, Effectively, Economically

Henkel, Gretchen

Business Culture

Marketing Your Clinical Practice: Ethically, Effectively, Economically (authors) Baum, Neil, Henkel, Gretchen (1992) published by Aspen Pub [Hardcover]

Aspen Publishers, Inc.

For a physician to succeed in The New World of health care delivery he or she needs to focus on four key areas of medical practice: his pati ents; his office; his business relationship with managed care plans, h ospitals and other physicians; and his marketing plan. Each of these a reas is a pillar of effective practice, the importance of which will n ot be diminished or changed regardless of the direction of future heal th care reform.

Take Charge of Your Medical Practice . . . Before Someone Else Does It for You: Practical Practice Management for the Managed Care Market: Practical Practice Management for the Managed Care Market

Zablocki, Elaine

Health, Fitness & Dieting

From creating a pleasant reception area to increasing referrals to creating a Web Site, this new edition of Dr. Baum's best-selling guide takes physicians step-by-sep through the process needed to promote a clinical practice.

Marketing Your Clinical Practice, Second Edition: Ethically, Effectively, Economically

The Business of Building and Managing a Healthcare Practice: Going Beyond the Basics

Medical Books

Daigrepont, Jeffery

Kahn, Marc J.

Administration & Medicine Economics

Springer

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