For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs.  This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

Retail management: A strategic approach

Business & Money

Barry, Berman

Industries

Collier/Macmillan

MARKETING explains all major principles, defines key terms, integrates topic, and demonstrates how marketers make everyday and long-run decisions.

Study Guide

EVANS BERMAN

Reference

Pearson Higher Education

Principles of Marketing

joel-r-evans-barry-berman

Management & Leadership

Macmillan Coll Div

Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.

Marketing

Joel R. Evans

Economics

Macmillan Library Reference

Book by Barry Berman, Donald Hutchison, Stefan Baratto

Title: ELEMENTARY INTERMEDIATE ALGEBRA

Science & Math

DONALD HUTCHISON

STEFAN BARATTO

Mathematics

McGraw-Hill/Higher Education

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

Retail Management: A Strategic Approach, Ninth Edition

PRENTICE/HALL

Instructor's Manual

no major scratches or marks on book. no highlighting or writing inside. corners on cover are slightly bent.

Retail Management: A Strategic Approach 12th Ed. (Instructor Review Copy)

Pearson/Education

Retail Management A Strategic Approach Instructor's Edition

Retail Management: A Strategic Approach (11th Edition) (instructor's Edition)

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