Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

The Employer Brand: Bringing the Best of Brand Management to People at Work

Business & Money

Mosley, Richard

Barrow, Simon

Management & Leadership

wiley

Communication is the key to organisational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition. During the complex process of bringing the two sets of employees together, continuous effort is crucial for keeping in touch with how people feel; communicating information clearly across both bidder and target; and beginning the process of creating a new culture for the merged company. Communication is vital, but information on what to do when and how to overcome, or at least minimise, the practical problems inherent in trying to communicate at a time when there is often little news, and when so much must remain confidential is essential. Employee Communication During Mergers and Acquisitions provides a blueprint for your internal communication during a merger or acquisition, it contains checklists, examples and tables to help busy communication and integration teams by providing them with practical guidance and examples of what they should consider. The authors start with the genesis of your strategy and the statutory framework before the partner company has been identified, then move on to each of the stages of negotiation, merger announcement, pre-merger preparation, and in the critical first 100 days, following the merger. The book includes chapters exploring the process of developing the employer brand for the new entity as well as of measuring and building on the success of your strategy and is illustrated throughout by a range of case studies.

Employee Communication During Mergers and Acquisitions

Davenport, Jenny

Routledge

In Solid Mental Grace: Listening to the Music of Yes, Simon Barrow looks at how the progressive rock band Yes helped define a musical genre, combining sounds and textures to produce lengthy, elliptical compositions. Journeying through many highs and lows towards its remarkable 50th anniversary, the band still seems in search of some lost song or symphony. This book highlights an artistic imagination in Yes's finest moments that defies ready-made labels. It illustrates the capacity of honest musical appreciation to remake us, rather than simply to confirm our prejudices. The author asks why Yes music has elicited such intense devotion and opprobrium. He reconsiders the band's musical creativity, variety and value - plotting a course through the commercial fads and critical fashions that have sometimes trapped it.

Solid Mental Grace: Listening to the Music of Yes

Biographies & Memoirs

Arts & Literature

Cultured Llama

A Nation Changed? provides the first detailed and wide-ranging analysis of the SNP in office. It looks at how Scotland has changed and not changed during that time, and the challenges that lie ahead. The book examines the SNP's record, its role as a government and as a party, detailed policy issues such as education and health, and the Brexit conundrum and independence. Offering insights and suggestions for further action and reform, A Nation Changed? brings together an unparalleled range of knowledgeable and expert voices all of whom care deeply about Scotland, public policy, the state of democracy, and the future of our nation. This groundbreaking study offers fresh thinking, food for thought, and ideas for debate concerning the changing terrain of Scottish politics.

A Nation Changed?: The SNP and Scotland Ten Years On

Politics & Social Sciences

Hassan, Gerry

Politics & Government

Luath Press Ltd.

See the best price to sell, buy, or rent books by Barrow, Simon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Barrow, Simon