Part of the "Essence of Management" series, this text adopts a concise, analytical and uniform approach to the key topics of good business practice. It explains the size, scope and characteristics of small business and looks at the motivation and behaviour of those who run them, and the problems and pitfalls that face small firms which are different from those faced by larger, established firms. The authors provide a guide to preparing a business plan, describe sources of finance and start-up strategies, and explain how to manage a small business.

The Essence of Small Business (Essence of Management Series)

Business & Money

Barrow, Colin

Management & Leadership

Prentice Hall Direct

The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process.

The Essence of Small Business (The Essence of Management Series)

PRENTICE/HALL

Buying a property abroad is one of the biggest decisions you'll ever make. But don't worry – your Spanish dream needn't become a nightmare. From finding an estate agent and arranging a mortgage to negotiating the best price and moving in, this book is packed with practical advice on every aspect of the Spanish property market. It leads you safely and simply through the legal, logistical, and financial minefields, helping you maximise your time and your money to enjoy a hassle-free property purchase.

Buying a Property in Spain For Dummies

Real Estate

For Dummies

The best-selling guide from business start-up expert Colin Barrow covers everything you need to know to get your business up and running. From drafting your business plan, to hiring a workforce, managing costs, and taking your service or product to market, this guide will help give you the competitive edge you need to succeed. Packed with real-life examples of entrepreneurs who have started up €“ and prospered €“ it also contains links to hundreds of organizations, checklists, and advice on further reading and resources to help you move from employee to successful entrepreneur.Starting a Business For Dummies 2nd edition includes:Structuring your businessPreparing the business planFinding the money and keeping track of financesMarketing your waresEmploying and managing peopleOperating effectively

Starting a Business For Dummies by Colin Barrow (2008-02-19)

Business Development & Entrepreneurship

Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you’ll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision. 
Business Plans Kit For Dummies includes UK specific information on: <ul>
<li>UK business practice</li> <li>Currency</li> <li>UK business and financial institutions and advisory services</li> <li>UK taxation and VAT</li> <li>Partnerships and Limited company information</li> <li>UK legal practice, contractual considerations and insurance matters</li> <li>UK specific forms</li> <li>UK specific case studies</li> <li>New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition.</li> </ul>
Table of Contents: Part I: Laying the Foundation for Your Plan <ul>
<li>Chapter 1: Starting Your Planning Engine</li> <li>Chapter 2: Generating a Great Business Idea</li> <li>Chapter 3: Defining Your Business Purpose</li> </ul>
Part II: Developing Your Plan’s Components <ul>
<li>Chapter 4: Understanding Your Business Environment</li> <li>Chapter 5: Charting Your Strategic Direction</li> <li>Chapter 6: Describing Your Business and Its Capabilities</li> <li>Chapter 7: Crafting Your Marketing Plan</li> <li>Chapter 8: Deciphering and Presenting</li> </ul>
Part III: Tailoring a Business Plan to Fit Your Needs <ul>
<li>Chapter 9: Planning for a One-Person Business</li> <li>Chapter 10: Planning for a Small Business</li> <li>Chapter 11: Planning for an Established Business</li> <li>Chapter 12: Planning for a Not for profit Nonprofit Organization</li> <li>Chapter 13: Planning for an E-Business</li> </ul>
Part IV: Making the Most of Your Plan <ul>
<li>Chapter 14: Putting Your Plan Together</li> <li>Chapter 15: Putting Your Plan to Work</li> </ul>
Part V: The Part of Tens <ul>
<li>Chapter 16: Ten Signs That Your Plan Might Need an Overhaul</li> <li>Chapter 17: Ten Ways to Evaluate a New Business Idea</li> <li>Chapter 18: Ten Ways to Fund Your Business Plan</li> <li>Chapter 19: Ten Sources of Vital Information to underpin your Business Plan</li> <li>Chapter 20: Ten Ways to Use Your Business Plan</li> </ul> Note: CD files are available to download when buying the eBook version

Business Plans Kit For Dummies

Peterson, Steven D.

Jaret, Peter E.

Schenck, Barbara Findlay

A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business – even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business’ commercial future. Whether you’re looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan. 
Business Plans For Dummies 2nd Edition contains new and updated information on: Determining Where You Want to Go <ol>
<li>Starting Your Business Plan</li> <li>Charting the Proper Course</li> <li>Setting Off in the Right Direction</li> </ol>
Sizing Up Your Marketplace <ol>
<li>Checking Out the Business Environment</li> <li>Taking a Closer Look at Customers</li> <li>Dividing Customers into Groups</li> <li>Scoping Out Your Competition</li> </ol>
Weighing Your Company’s Prospects <ol>
<li>Establishing Your Starting Position</li> <li>Focusing On What You Do Best</li> <li>Figuring Out Financials</li> <li>Forecasting and Budgeting </li> </ol>
Looking to the Future <ol>
<li>Preparing for Change</li> <li>Thinking Strategically</li> <li>Managing More Than One Product</li> </ol>
A Planner’s Toolkit <ol>
<li>Making Your Business Plan Work</li> <li>Learning from Others: A Sample Business Plan</li> </ol>
The Part of Tens <ol>
<li>Ten Questions to Ask About Your Plan</li> <li>Top Ten Business-Planning Never-Evers</li> <li>Ten of the Best-Planned Organisations Around</li> </ol>

Business Plans For Dummies

Tiffany, Paul

A global overview from an objective authority The first global incubators-environments that allow startup businesses to gather momentum and existing businesses to accelerate their growth-have let their fledglings fly solo. This fascinating new area of business is explored in Colin Barrow's Incubators, an in-depth analysis of the positive and negative aspects of the incubator phenomenon. Using his own hands-on experience at Cranfield Creates, an e-business incubator affiliated with Cranfield School of Management, the author provides a critical overview of the current global incubator space. Relying on real-life case studies, he provides insights on how entrepreneurs can get the best, and occasionally the worst, out of being in an incubator. He also provides authoritative guidance on what sort of options are available-like which type of incubator you should choose, or whether to incubate at all-along with coverage of less formal business incubators.

Incubators: A Realist's Guide to the World's New Business Accelerators

wiley

A best-selling guide from British business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running.Whether you are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all you need to succeed.In addition to straightforward advice on all the business basics, this new and improved third edition will include fresh content covering the fundamental changes in the UK economy, up-to-date tax and VAT advice, guidance on finance and funding in the new era of British banking and setting up online to help readers make the move from employee to successful entrepreneur.Starting a Business For Dummies, 3rd Edition features new and updated content on:Finding funding and business support in challenging times Trimming costs, increasing margins and budgeting for beginners Setting-up a home based busines

Starting a Business for Dummies: Uk Edition

Not everyone is cut out to be a professional accountant, but those who want to move up the corporate ladder know that they need to master the essentials of accounting. Understanding Business Accounting For Dummies, 2nd Edition makes truly light work of the financial fundamentals that many businesspeople try to bluff their way through every day. 
The book will show you how to evaluate profit margins, establish budgets, control profit and cash flow, stem losses, manage inventory, make wise financial decisions, survive an audit, and use the latest computer technology to help you manage the bottom line. This updated edition also includes the latest information on International Financial Reporting Standards, capital budgeting, and break even, plus new advice on how to find financial facts and read company accounts. New sections include links to a number of key business spreadsheets and a new chapter on financing your business.

Understanding Business Accounting for Dummies, Second UK Edition

Tracy, John A.

Accounting

The " Daily Telegraph" Guide: Taking Up a Franchise

Golzen, Godfrey

Kogan Page.

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