Now your reputation can be attacked by anyone, anywhere, at any time. Now Is Too Late delivers a blueprint for 21st-century crisis management that reflects your constituents' new demands for instant, accurate answers direct from you, not the media. Crisis management expert Gerald R. Baron shows why you're a target even if you've done nothing wrong, identifies powerful new crisis preparation techniques, and helps you think clearly and act effectively to protect your reputation no matter what happens.

Now Is Too Late: Survival in an Era of Instant News

Business & Money

Baron, Gerald R.

Marketing & Sales

Financial Times Management

On August 13, 1944, during his 44th combat mission, Joe Moser's P-38 Lightning was shot down. Captured by Nazi forces, he and his fellow group of Allied fliers were scheduled for execution as “terrorfliegers” and shipped in overcrowded cattle cars to Buchenwald—the infamous work camp where tens of thousands died of cruelty, medical experiments, and starvation. Once a simple farm boy focused on sports and his dream to fly the fastest, meanest fighter plane, Moser now faced some of the worst of Hitler’s ghastly system. From the harrowing and sometimes hilarious experiences of flight training to the dehumanization at the hands of Hitler’s SS, this is a story of quiet, steady courage sustained by faith, family, and the commitment to freedom and liberty in even the most desperate of circumstances.

A Fighter Pilot in Buchenwald: The Joe Moser Story

Biographies & Memoirs

Moser, Joseph F.

Leaders & Notable People

All Clear Publishing

Shows how building relationships is the key to business development and personal fulfillment

Friendship Marketing: Growing Your Business by Cultivating Strategic Relationships (Psi Successful Business Library)

Management & Leadership

Oasis Pr

Governments, elected leaders, businesses, institutions and whole industries can be greatly harmed by a few outspoken and very effective activists. In many respects activists drive the public policy agenda today - sometimes for good, but too often in harmful ways. Black Hats - White Hats takes a deep dive into the methods and tactics of today's activists to find answers for their remarkable success. The answer is found in the symbiotic relationship between the "white hat" activists and the ratings starved media, "click bait" social media, "white knight" politicians and, of course, plaintiff's attorneys. More than analysis, this work lays out a surprising strategy that has been proven through many years of direct engagement with activism at local to global levels. It shows that the primary tools so effectively used by activists can be used to defeat them, with two major differences. Every organization leader, public relations professional, crisis manager and reputation manager will find new hope and insight in these pages.

Black Hats White Hats: Why Activists Almost Always Win and How to Defeat Them

CreateSpace Independent Publishing Platform

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Books by Baron, Gerald R.