In a collection of essays, thirty notable writers celebrate some of the last great wilderness areas of the world, from Louise Erdrich's study of the Tall Grass Prairies to Carl Hiaasen's journey through the Florida Keys. 12,500 first printing.

HEART OF THE LAND: Essays on Last Great Places

Science & Math

Barbato, Joseph

Nature & Ecology

Pantheon

Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: Write the perfect proposal—from the initial research and interviews to the final product Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds Create case statements and other big money materials—also write, design, and print newsletters, and use the World Wide Web effectively Survive last-minute proposals and other crises—with the Down-and-Dirty Proposal Kit! Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.

Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits

Business & Money

Furlich, Danielle

Business Development & Entrepreneurship

Touchstone

To attract attention to your cause, you could: -Paint your building Day-Glo orange -Blare hip hop music from the rooftop -Have staff members sport Mohawk haircuts But if you're a bit less bombastic, and searching for innovative (and more palatable) ways to attract ongoing attention, you'll fare much better with Joseph Barbato's new book, Attracting the Attention Your Cause Deserves.First, let's make clear what this book is NOT.It is not a guide for writing press releases.It is not a manual for creating a speaker's bureau.It is not a treatise offering PR palaver.All of those hairs have been split … many times over.Attracting the Attention Your Cause Deserves is something far more useful – and invigorating – to those wanting to advance the good work of their organization.Think of it as a "Trade Secrets Revealed" book, one allowing you to accomplish three key objectives for your cause: 1) Greater visibility 2) A broader constituency 3) More money raised And who better to write it than Joseph Barbato, a widely respected pro who's worked both sides of the aisle. For 20 years he toiled in the public information departments of various nonprofits. Now he heads an award-winning firm that works with some of America's top nonprofits.After reading Attracting the Attention Your Cause Deserves, here are just a few of the skills you'll become more proficient at: o Sharpening your organization's niche o Identifying the range of people who benefit from your work … thereby targeting your audiences with greater precision o Cultivating the right media people, locally, regionally, and nationally if appropriate o Organizing your website most efficiently for the press o Making a persuasive pitch, in writing and over the phone o Becoming the "go to" person for reporters and others, and o Learning how to package your expertise to gain even greater exposure With more than a million nonprofit organizations in existence, there's a lot of noise out there. Shouting won't get you noticed – everyone's doing that. And everyone's tuning it out. What will attract attention is following Joseph Barbato's field-tested advice. Take his insider wisdom to heart. It spills over every single page of this book.Then, even if you whisper, rest assured you'll still be heard.

The Mercifully Brief, Real World Guide to Attracting the Attention Your Cause Deserves

Marketing & Sales

Emerson & Church

Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.

How to Write Knockout Proposals: What You Must Know (And Say) to Win Funding Every Time

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Books by Barbato, Joseph