You're no idiot, of course. You keep track of your family finances, help your kids with their projects, and even find time to plant a vegetable garden in the backyard. But when it comes to running a project at work, you feel like you'd rather clean out your septic tank. Don't give up yet! The Complete Idiot's Guide to Project Management gives you the special tools you need to seize a leadership role, demonstrate your organizational skills, and meet problems head-on to achieve your goals. In this complete Idiot's Guide, you get:

The Complete Idiot's Guide to Project Management

Business & Money

Baker Ph.D., Sunny

Baker, Kim

Management & Leadership

Alpha

Explains how to identify problem projects, clearly define goals, budget resources, and put the plan into action.

The Complete Idiot's Guide to Project Management (2nd Edition)

Baker, Sunny

Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers

Until now, the power to visualize, interpret, and display key market data on consumer behavior, population shifts, sales statistics, and more, and translate this information advantage into superior marketing, sales, and distribution decisions was reserved for firms with mega-market research dollars and complex mainframe systems. Market Mapping gives consumer and business-to-business marketers - in any industry - a cost-effective competitive edge. It shows how to combine the speed and power of desktop computers with revolutionary new mapping software to pinpoint customers, conduct market research, position products and services, and analyze consumer purchase patterns at a fraction of the time and cost of conventional research. Market Mapping delivers powerful, precise techniques for turning crude, unshaped geographic data - telephone numbers, ZIP codes, addresses, population statistics, and more - into polished sales and marketing intelligence. This user-friendly guide evaluates the features and capabilities of today's most important mapping software - MapInfo, ARC/INFO, Tactician, Scan/U.S., Descartes, Atlas MapMaker, Atlas Pro, Atlas GIS, and other programs. It clearly explains how to create stunning, high-impact graphics and easily interpret this output. And it gives readers looking to go global the ability to access worldwide data sources for marketing decisions. Packed with numerous illustrations, comprehensive listings of demographic data sources, and engaging, hands-on case studies of actual marketing scenarios, Market Mapping shows you how to detect marketing trends and relationships often concealed by spreadsheets and conventional database reports; channel advertising dollars to media with different demographics; determine optimal product mixes for different sales regions; find new, more profitable retail locations; target and track successful direct-mail campaigns; and effectively reorganize a sales force. Market Mapping comes complete with glossary, product sources, checklists, and step-by-step guidance for setting up and running a cost-effective in-house demographic research program. With it, savvy marketing, advertising, and sales pros will swiftly analyze thorny market issues and make better decisions faster and more accurately than ever before.

McGraw=Hill

Simply and logically, this book helps consumer and business-to-business marketers--in any industry--pinpoint customers, conduct market research, position products, and analyze purchase patterns far more quickly and accurately than before. Complete with glossary, checklists, and photographs that prompt understanding of terms, concepts, and computer output. 60 illustrations.

Marketing & Sales

Recommends that computer technologies should be applied to direct marketing through telephones, lists, graphic design, research, and videos

Desktop Direct Marketing: How to Use Up-To-The-Minute Technologies to Find and Reach New Customers

A real-world guide to effective communication in cyberspace. Once the domain of technogeeks, online communication now encompasses the everyday interactions of people in every walk of life. It is fast becoming the language of commerce, work, education, friendship, family, romance, and everyday conversation. However, electronic parlance depends on specific protocols, use of symbols, and implied meaning--often between people who know little or nothing about each other. Joining Prentice Hall Press's How to Say It series which has over a million and a half copies in print, How to Say it Online is a comprehensive and encouraging resource for anyone eager to become an articulate and confident cyber-communicator. Kim Baker and Sunny Baker, experts in online communication with over 20 years experience, cover all the essentials for every cyber-situation, from business e-memos to online meetings with clients, from chat rooms to the virtual dating scene.

How to Say It Online: The Best Words, Phrases, Sentences, and Paragraphs to Use in All Your Electronic Communications

Computers & Technology

Prentice Hall Direct

Aims to provide an easy-to-use guidebook to mobile office technologies, to enable travelling business people to be fully wired with notebook computers and so on to turn wasted travel hours into productive time. Topics covered include word processing and spreadsheet functions.

Office on the Go: Tools, Tips and Techniques for Every Business Traveler

For non-technical managers and business managers, this book sets out to provide methods for evaluating, managing and troubleshooting projects of all sizes. Emphasis is on how managers can ensure that projects keep within timescales and budgetary constraints.

On Time/on Budget: A Step-By-Step Guide for Managing Any Project

Health, Fitness & Dieting

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

wiley

See the best price to sell, buy, or rent books by Baker, Kim. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Baker, Kim

See the best price to sell, buy, or rent books by Baker, Kim. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Complete Idiot's Guide to Project Management

The Complete Idiot's Guide to Project Management (2nd Edition)

Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers

Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers

Desktop Direct Marketing: How to Use Up-To-The-Minute Technologies to Find and Reach New Customers

How to Say It Online: The Best Words, Phrases, Sentences, and Paragraphs to Use in All Your Electronic Communications

Office on the Go: Tools, Tips and Techniques for Every Business Traveler

On Time/on Budget: A Step-By-Step Guide for Managing Any Project

How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune