Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

In the News, 3rd edition: The Practice of Media Relations in Canada

Business & Money

Carney, William Wray

Babiuk, Colin

LaVigne, Mark Hunter

Industries

Pica Pica Press

Today's turbulent, ever-changing world has made the practice of internal communications more important than ever, as both private and public sector organizations deal with such challenges as global pandemics, remote and hybrid work arrangements, and innovative technologies-including the nascent "metaverse." The result is a new and growing opportunity for public relations practitioners, as the field of internal communications diverges from traditional human resources roles and functionalities. Internal Communications in Canada provides a concise, cutting-edge introduction to the field. Intended for students and junior practitioners, this exciting resource-created by Canadian practitioners for Canadian practitioners-covers a variety of key topics, including: <ul> <li>The basics of organizational theory</li> <li>Publics, cultures, and climates within organizations</li> <li>Best practices for working in groups</li> <li>Employee engagement</li> <li>Communications models and theories</li> <li>Internal communications research</li> <li>The importance of privacy considerations in internal communications</li> <li>Multigenerational communications</li> <li>Crisis communications</li> <li>Diversity, equity, and inclusion in internal communications</li> <li>Communications and change management</li> <li>Communications within a collective-agreement environment</li> <li>New social-media approaches to internal communications</li> </ul> Chapters contributed by PR practitioners David Scholz, Sarah K. Jones, Colleen Killingsworth, William Wray Carney, and Danielle Kelly provide additional layers of insight and analysis. The result is-as Daniel Granger points out in his Foreword-an important addition to the study of public relations in Canada.

Internal Communications in Canada

Jarjoura, Buddy A.

Marketing & Sales

Rock's Mills Press

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Books by Babiuk, Colin