Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and womenthough too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising

Auletta, Ken

Harpercollins

Critically examines the phenomenal success of Schlumberger Limited, a multinational high-tech corporation, and looks at the methods of its remarkable chief executive, Jean Riboud

The Art of Corporate Success

Business & Money

Penguin??Books

It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the Internet; and political “bias” are making a mockery of such high-minded ideals. In Backstory, Ken Auletta explores why one of America’s most important industries is also among its most troubled. He travels from the proud New York Times, the last outpost of old-school family ownership, whose ownÂ personnel problems make headline news, into the depths of New York City’s brutal tabloid wars and out across the country to journalism’s new wave, chains like the Chicago Tribune’s, where “synergy” is ever more a mantra. He probes the moral ambiguity of “media personalities”âjournalists who become celebrities themselves, padding their incomes by schmoozing with Imus and rounding the lucrative corporate lectureÂ circuit. He reckons with the legacy of journalism’s past and the different prospects for its future, from fallen stars of new media such as Inside.com to the rising star of cable news, Roger Ailes’s Fox News. The product of more than ten years covering the news media for The New Yorker, Backstory is Journalism 101 by the course’s master teacher.

Backstory: Inside the Business of News

Humor & Entertainment

Penguin Publishing Group

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

Googled: The End of the World As We Know It

A titanic struggle is taking place - not just among corporate titans, but among entire industries across the globe. At stake is control of the world's fastest-growing industry: communications. The contestants are the huge Hollywood studios, the television networks, and telephone, publishing, and computer companies. The prize is not only vast wealth, but a virtual lock on the dissemination of information worldwide. The Highwaymen is a riveting and compelling look behind the scenes at the vanities and visions of such chief players as Rupert Murdoch, Ted Turner, Time Warner, Disney, Viacom, and Microsoft. An astounding tale of greed, enterprise, and corporate achievement, The Highwaymen is an account of the explosive landscape of telecommunications, and as such provides an indispensable guide to today's world.

The Highwaymen

Biographies & Memoirs

Professionals & Academics

Harvest Books/Harcourt, Brace and Company

The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye-or the time it has taken slogans such as "The Internet changes everything" to go from hyperbole to banality-"creative destruction" has wracked the global economy on an epic scale. No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank them-whether Netscape or Sony or AOL Time Warner or Sun or AT&amp;T or Linux-based companies that champion the open-source movement or some college student hacking in his dorm room-Microsoft has waged holy war on all foes, leveraging its imposing strengths. In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.

World War 3.0 : Microsoft and Its Enemies

Computers & Technology

Random House]

Media Man: Ted Turner's Improbable Empire (Enterprise)

Traces the rise and fall of the cable network mogul, relating his transformation of a small Atlanta network into a national cable superstation, invention of the first twenty-four-hour CNN news channel, transformation of the MGM film library into a lucrative network, and eventual ousting after selling his company to Time Warner. 40,000 first printing.

Arts & Literature

W.W. Norton & Co., Inc.

"Auletta puts the most human of faces on Turner yet . . . [as] a tycoon who has lost his power." ―BusinessWeek Ted Turner revolutionized television. Foreseeing cable's potential in its infancy, he parlayed a tiny UHF station in Atlanta into a national superstation, invented CNN, and transformed sports teams and the MGM film library into lucrative programming. Ken Auletta, the most respected media journalist in America, enjoyed unparalleled access to the outspoken and defiant Turner in writing this book (named one of BusinessWeek's Top Ten Books of 2004), capturing the visionary businessman as he built―and lost―his improbable empire. 6 photographs

W.W.Norton

How - and why - did one of the world's greatest cities come to be teetering on the edge of bankruptcy? Ken Auletta, writer for THE NEW YORKER and columnist for THE DAILY NEWS, shows how the decline of New York City was partly inevitable --- the result of shifting migration patterns and rapidl technological innovations --- and partly caused by anarchic political and economic factions, each angling for its own advantage. His lucid examination also pinpoints the core of New York City's problems --- the failure of liberal democratic government --- and explores what this will mean for the future of all American cities. "A tremendously impressive combination of reporting and analysis that illuminates not only New York's situation, but also the most basic trends in the politics and economy of the nation as a whole" - James Fallows, Washington Editor, THE ATLANTIC MONTHLY "Absolute must reading for anyone concerned with New York and the urban future." - George Sternlieb, Director, Centor for Urban Policy Researcch, Rutgers University

The streets were paved with gold

Politics & Social Sciences

Social Sciences

Ken Auletta's The Underclass, first published in 1982, proposes to uncover who constitutes the poorest of Americans, and how they might best be aided by government and industry. While updated and revised to consider changes in both poverty and policy over the past 20 years, the book remains centered on Auletta's research of the late 1970s. Auletta, a staff writer at The New Yorker, focuses primarily on the very poor students attending basic skills classes through the Manpower Demonstration Research Corporation (MDRC), a Manhattan-based antipoverty nonprofit that had been having good results helping members of the "underclass" become working members of society. For contrasting examples, he also briefly explores the extreme poverty of whites living in Appalachia and rural blacks in Mississippi. The problems he finds are complex, but not necessarily intractable. Positioning himself as neither a liberal or a conservative, Auletta calls himself "too optimistic to accept the laissez-faire theory, and too pessimistic to embrace wholesale government solutions." Instead, he encourages programs such as the MDRC, which use what he calls a "tough love" approach to helping the very poor. How many people constitute "the underclass"? What role does race play? Who is responsible for the problem of poverty in America? Readers who ask these questions will find answers, and much to debate, in this well-researched study. --Maria Dolan

The Underclass

Sociology

See the best price to sell, buy, or rent books by Auletta, Ken. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Auletta, Ken

See the best price to sell, buy, or rent books by Auletta, Ken. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

The Art of Corporate Success

Backstory: Inside the Business of News

Googled: The End of the World As We Know It

The Highwaymen

World War 3.0 : Microsoft and Its Enemies

Media Man: Ted Turner's Improbable Empire (Enterprise)

Media Man: Ted Turner's Improbable Empire (Enterprise)

The streets were paved with gold

The Underclass