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Seeing is Believing: An Introduction to Visual Communication (Custom 3rd Edition for Ashford University)

Reference

Arthur, Asa Berger

Words, Language & Grammar

McGraw=Hill

The Comic-Stripped American

Literature & Fiction

Penguin??Books

From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved into interactive animated works, many of which now approach film in terms of their visual excitement. But there are important differences, as Arthur Asa Berger makes clear in this important new work. Films are purely to be viewed, but video involves the player, moving from empathy to immersion, from being spectators to being actively involved in texts. Berger, a renowned scholar of popular culture, explores the cultural significance of the expanding popularity and sophistication of video games and considers the biological and psychoanalytic aspects of this phenomenon.  Berger begins by tracing the evolution of video games from simple games like Pong to new, powerfully involving and complex ones like Myst and Half-Life. He notes how this evolution has built the video industry, which includes the hardware (game-playing consoles) and the software (the games themselves), to revenues comparable to the American film industry. Building on this comparison, Berger focuses on action-adventure games which, like film and fiction, tell stories but which also involve culturally important departures in the conventions of narrative. After defining a set of bipolar oppositions between print and electronic narratives, Berger considers the question of whether video games are truly interactive or only superficially so, and whether they have the potential to replace print narratives in the culture at large.  A unique dimension of the book is its bio-psycho-social analysis of the video game phenomenon. Berger considers the impact of these games on their players, from physical changes (everything from neurological problems to obesity) to psychological consequences, with reference to violence and sexual attitudes. He takes these questions further by examining three enormously popular games-Myst/Riven, Tomb Raider, and Half-Life-for their attitudes toward power, gender, violence, and guilt. In his conclusion, Berger concentrates on the role of violence in video games and whether they generate a sense of alienation in certain addicted players who become estranged from family and friends. Accessibly written and broad-ranging in approach, Video Games offers a way to interpret a major popular phenomenon.

Video Games: A Popular Culture Phenomenon

Politics & Social Sciences

Social Sciences

Transaction Pub

CONTENTS: 
Foreword Introduction The Comic Page, Values and American Society PART I. THE INNOCENTS: THE FIRST GENERATION OF COMICS The Yellow Kid: Urban Poverty in the Good Old Days The Katzenjammer Kids: Infantile Disorders of the Left and Right and Center Mutt and Jeff: The Politics of Failure Krazy Kat: The Social Dimension of Fantasy PART II. THE MODERN AGE COMICS: THE SECOND GEERATION--OR AFTER THE FALL! Little Orphan Annie: The Abandoned Years Buck Rogers: The New Renaissance Hero of the Space Epics Blondie: The Irrelevance of the American Husband Dick Tracy: The Avenger--Evangelical Protestant Style Flash Gordon: The Triumph of the Democratic Will Batman and the Archaic Ego: The Aristocrat as Reformer Pogo and His Friends in the Okefenokke Swamps: A Study in the Irony of Democracy Peanuts: The Americanization of Augustine PART III. THE AGE OF CONFUSION: THE THIRD GENERATION OF COMICS Marvel Comics: Machines, Monster, and the Myth of America Eroticomics: Or "What Are You Doing with That Submachine Gun, Barbarella?" Mr. Natural and His Friends From the Underground: Infantile Disorders of the Cerebellum and the Crotch.

The comic-stripped American;: What Dick Tracy, Blondie, Daddy Warbucks and Charlie Brown tell us about ourselves

Walker, 1973

Bloom's Morning: Coffee, Comforters, And The Secret Meaning Of Everyday Life

Routledge

"Seeing is Believing: An Introduction to Visual Communication" uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

Seeing Is Believing: An Introduction to Visual Communication

Arts & Photography

Performing Arts

Mayfield Pub.Co

This text is a methodology book which discusses some fundamental principles of semiotics in a manner that makes the subject accessible to ordinary readers. But it is more than a methodology book because it applies semiotics to a wide range of subjects - everything from digital watches to pop art, from comics to baseball.

Signs in Contemporary Culture: An Introduction to Semiotics

Business & Money

Skills

Sheffield Publishing Company

Bali Tourism

Taylor&Francis

Ocean Travel and Cruising: A Cultural Analysis

Kaye Sung Chon

Gizmos or: The Electronic Imperative: How Digital Devices have Transformed American Character and Culture

PALGRAVE~MACMILLAN

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