Consumers (McGraw-Hill Series in Marketing)

Business & Money

Arnould, Eric

Price, Linda

Zinkhan, George

Marketing & Sales

McGraw-Hill Education - Europe

<p>The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.</p>

Consumers

Zinkhan, George M.

McGraw/Hill/Irwin

<p>Consumer Culture Theory: Development, Critique, Application and Prospects is a guide to help readers find their way through existing Consumer Culture Theory (CCT) literature, the most current conceptual and methodological developments, managerial implications, and potential avenues of future importance.First, the authors elaborate on the nature of Consumer Culture Theory. Second, they address different approaches in CCT, including the humanistic/romantic, the social constructivist, and the postmodern modes of inquiry. Third, the monograph examines domains of inquiry in CCT, identifying significant streams including identity work, marketplace cultures, the socio-historic patterning of consumption, an ideological turn, and critiques of CCT. Fourth, it identifies some methodological issues and innovations that CCT work has addressed, including issues of data collection, interpretation, around validity and verification. The authors also evoke work on alternative modes of representing research. Fifth, this monograph introduces how CCT research has addressed managerial and strategic issues, such as through brand communities, branding, and how consumers shape market systems. Finally, it discusses tendencies that are emerging in CCT.</p>

Consumer Culture Theory: Development, Critique, Application and Prospects (Foundations and Trends(r) in Marketing)

Press, Melea

Salminen, Emma

Tillotson, Jack S

Now Publishers

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