Stating that image is pivotal to marketing success, a guide to Image Marketing outlines five wealth-building Personas, explaining how to create a successful Persona Plan in order to reach individual goals. 25,000 first printing.

The Persona Principle: How to Succeed in Business with Image-Marketing

Business & Money

Armstrong, Derek

Management & Leadership

Simon&Schuster

Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to: -- Overcome the two biggest obstacles to success -- invisibility and incredibility -- Capitalize on the five hottest consumer trends to become a market leader -- Employ the 8 Persona Factors -- the most important ways to build image -- Use the 88 Persona Codes -- the proven techniques of Image-Marketing -- Build a Persona Plan -- a step-by-step marketing plan for success
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

The Persona Principle: How to Succeed in Business with Image Marketing

Yu, Kam wai

Marketing & Sales

Touchstone

In this darkly humorous thriller, reality television becomes too real when a killer with a message preys on the contestants of America's number one TV show. A high-stakes game is played on the set of a live-broadcast, reality-television show where guests are trapped for six months in a haunted mansion. Thousands of miles away, a psychopath is executed by lethal injection in California and dies with a secret that could save many lives. Only a comical detective who fears nothing—except his teenage daughters—can hope to understand what links these two seemingly unrelated crimes, without ever losing his zest for the game or his sense of humor.

The Game

Humor & Entertainment

Humor

Kunati Inc.

In this historical thriller set against the rich background of the 13th-century Inquisition, the last living troubadour, condemned by the church as a heretic, must rescue a holy Christian relic from a crusading king. Seamlessly weaving the history of the Cathar Crusade with the historical origins of the Tarot deck, this fascinating, genre-bending epic brings symbols of the Tarot to life through medieval characters—Arnot the Knight Templar as the Chariot, Dame Esclarmonde de Foix as the High Priestess, Nevara as the Magician, Pope Innocent IV as the Hierophant, and Ramon Troubadour as the Fool—to create a richly textured historical fantasy that is suspenseful, humourous, tragic, and satirical by turns.

The Last Troubadour: Song of Montsegur

Literature & Fiction

United States

Escaping a facility in California, a virus intended to help cure the world of violence unleashes an epidemic of rage infecting every nation on earth. A relief organization with the unfortunate acronym W.A.R.T. is the world's only hope of salvation. Enter Alban Bane, an acerbic, outrageous detective, and his new partner, Dr. Ada Kenner of the Center for Disease Control, who detects a pattern in the mysterious pockets of rage. The unlikely duo chase the virus from Los Angeles to France, Hong Kong, and Africa in a global race against time in the company of a ragtag cast of allies and enemies. This robust adventure satirizes medical thrillers and zombie stories in one suspenseful sweep, delivering equal measures of satire, thrills, suspense, and comedy.

MADicine

Contemporary

Exposing the never-before-published polygraph results of Drew Peterson’s testimony, this illuminating exposé reveals new details in one of the most provocative and high profile criminal investigations in the country. October 28, 2008 marks the one year anniversary of Stacy Peterson’s disappearance from her home in Bollingbrook, Illinois. Since then, her husband Drew Peterson has been at the center of a media storm which shows no sign of abating—and this book is sure to stir it up. Peterson, a former police sergeant, is a person of interest in the disappearance of his fourth wife, Stacy, and in the death of his third wife, Kathleen Savio. He has not been charged in either case, but he has been been excoriated in the media, and found guilty in the court of public opinion. Drawing on hundreds of hours of exclusive taped interviews with Peterson and his family, polygraphs and a the first publicly published time-line from the suspect, this journalistic inquiry presents the arguments for and against Peterson’s involvement in these cases with an impartial eye and takes the reader inside the head of a suspect. Drew Peterson's own timeline for the nights of Kathleen's death and Stacy's disappearance are revealed here for the first time, as well as the startling results of the two polygraph tests he agreed to undergo for this book. Peterson was questioned by examiner Lee McCord, a thirty-four-year expert in the polygraph, regarding his involvement in the death of Kathleen and the disappearance of Stacy. The results of these tests, the evidence, and testimony assembled here shed new light on the details of the police investigations, motives and alternative theories of the case. Conflicting witness accounts, false leads, widespread rumors, and red herrings that have dogged the investigation are analyzed and 140 photographs and documents (including many private family photos published here for the first time) take the reader beyond the headlines to the heart of this sensational story. The frank and often unsavory portrait of Drew Peterson that emerges is bound to provoke further controversy.

Drew Peterson Exposed — Polygraphs reveal the shocking truth about Stacy Peterson and Kathleen Savio

Biographies & Memoirs

True Crime

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