Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising

Business & Money

ARENS

Marketing & Sales

McGraw-Hill Education (ISE Editions)

Im/Tb Contemporary Advertising

McGraw-Hill Education - Europe

Instructor's Manual: Im Contemp Advertising

Contemporary Advertising, 10th

McGraw/Hill/Irwin

AUDITING S/G

Longman Higher Education Division (a Pearson Education company)

The Lakeside Company: Case Studies in Auditing

Economics

PRENTICE/HALL

This innovative, easy-to-understand, best-selling text offers complete coverage of the entire audit process, taking the reader step-by-step through each audit cycle and then showing how each step relates to the process as a whole. The text is now completely oriented to non-complex computerized accounting systems rather than manual ones.

Auditing, an Integrated Approach

Auditing And Assurance Services - Instructor's Review Copy

FREE TRACKING # for any purchase. Good softcover with some wear. Clean pages. No marking inside. No wrinkless. Sending in bubble envelope. well packet. shippin from NJ in 2 days.

Instructors Resource Manual

Pearson Higher Education

Politics & Social Sciences

Social Sciences

See the best price to sell, buy, or rent books by ARENS. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by ARENS