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Education & Teaching

Anne Gregory

Schools & Teaching

BBC LANGUAGE COURSES

Public Relations in Practice

Business & Money

Kogan Page, Ltd.

Strategic Public Relations Leadership

Paul Willis

Routledge

This work looks at the key function areas of public relations from the practitioner's point of view. Contributions come from authors from organizations such as BP Oil, Help the Aged, British Aerospace and other specialist consultants working with the city, government and marketing communications. Experts in their field give an introduction to a range of activities, including: government/local government relations; community relations; public relations for non-commercial organizations; business to business public relations; internal communications; and marketing communications. Illustrated with case studies and examples of good practice, this book provides an insight into the major public relations disciplines.

Crest Publishing House

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide

Planning and Managing Public Relations Campaigns

Marketing & Sales

Kogan Page.

The role of the public relations practitioner is becoming ever more demanding. Even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner s point of view.  International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field.

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Books by Anne Gregory