The Never-Ending Digital Journey provides readers with the concepts and steps needed to create successful user experiences. The authors look ahead and explore digital scenarios of the future. They probe how technology is changing the way users interact with brands, and they address today’s digital challenges with new ways of surprising consumers, integrating design and engineering. The authors leverage knowledge gleaned from working with renowned global companies to describe the recipe needed to build a Digital Journey. With a strong focus on Agile Pods, they dive into technolo- gies, processes, team building, motivation, and met- rics that enable businesses to construct and nurture the dynamic ecosystems necessary in this digital era to foster success. Over the last several years, customers, employees, and partners have become tech-savvy users whose expectations of Give me more and deliver it faster” require manageable solutions. The desire to interact with digital ecosystems anywhere, anytime demands that today’s businesses create personalized and frictionless experiences to create value for its end users. It’s a recipe that must be followed exactly in order to remain relevant. When done correctly, enhancing consumer’s daily lives with digital touch points goes far beyond creating a new website, a flashy app, or a unified” omnichannel experience. The end goal is to construct memorable experiences in a never-ending cycle that increase the ability to retain, convert, and enrich the relationship between businesses and their users. Welcome to The Never-Ending Digital Journey.

The Never-Ending Digital Journey: Creating new consumer experiences through technology

Business & Money

Angelani, Andres

Englebienne, Guibert

Migoya, Martin

Management & Leadership

Roundtree Press

"Every established organization confronts the digital transformation imperative; yet the road ahead is perilous. In Transforming While Performing―the title clearly specifies the challenge―Andres Angelani shares crucial lessons for how to navigate into the future: building strategic partnerships, developing internal competencies, and building a culture of innovation." ―Vijay Gurbaxani, Director, Center for Digital Transformation and Taco Bell Endowed Professor of Information Systems and Computer Science at the University of California, Irvine, Paul Merage School of Business The rapid development of global technology has revolutionized the way businesses and their customers interact. Companies must constantly strive to remain agile and adapt their practices and strategies to stay on the cutting edge of the new digital marketplace. Connecting with customers more quickly, more efficiently, and more personally is essential to doing business in the modern world―and undergoing a digital transformation is the key to achieving those goals. Transforming While Performing will provide you with a roadmap for how to most effectively execute a digital transformation that prioritizes the customer, nurtures a culture of innovation, and lays the foundation for mutually productive partnerships. Entering the digital world doesn’t need to be a complicated or painful experience for your business―with the strategies outlined in this book, you will be able to harness the opportunities presented by the transformation process to maximize the potential of your company and position yourself at the forefront of the new digital and globalized technology age.

Transforming While Performing: A Practical Guide to Being Digital

Economics

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Books by Angelani, Andres