<p>Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers!</p>

Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes

Ambrogetti, Francesco

Business & Money

Hilborn Civil Sector Press

<p>In his landmark book, Emotionraising, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes become memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.</p>

Hooked on a Feeling: How the passion and devotion for good causes become memories and identities

Civil Sector Press

See the best price to sell, buy, or rent books by Ambrogetti, Francesco. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ambrogetti, Francesco

See the best price to sell, buy, or rent books by Ambrogetti, Francesco. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes

Hooked on a Feeling: How the passion and devotion for good causes become memories and identities