Continuing the acclaimed Classic Coca-Cola Collectibles series of reference guides, this colorful new volume describes, depicts, and values the highly sought after paper and cardboard advertising and promotional signs produced by the Coca-Cola Company in the closing years of the nineteenth century and throughout the first half of the twentieth century. With the cooperation of The Coca-Cola Company, co-authors Allan Petretti and Chris Beyer have combined their expertise and talents to compile this first-ever comprehensive study of Coca-Cola's creative and memorable signs. Featured are color photographs of many of the most rare, unusual, and treasured examples of an advertising medium that convincingly blended artistry with marketing prowess, and helped to make Coca-Cola the most recognized trademark in the world. -- Features more than 400 color photographs of the most rare and desirable signs -- Provides detailed item descriptions, including release dates, dimensions, variations, and Petretti Identification Numbers, which help assure accuracy in buying, selling, or trading vintage Coca-Cola collectibles -- Includes detailed condition-evaluation guidelines, and an up-to-date value determination guide -- Describes how to care for, preserve, and display paper and cardboard artifacts

Classic Coca-Cola Collectibles: Cardboard and Paper Signs

Business & Money

allan-petretti

Chris H. Beyer

Economics

KP books

From major brands to local, often almost unheard of sodas, this sourcebook pictures and prices thousands of collectibles, ranging from calendars to trays. Each of the book's more than 2,500 photos is captioned with the date, size, and value of the item. Petretti also provides information on museums, clubs, and auction houses that specialize in soda-pop collectibles. 80 color photos.

Petretti's Soda-Pop Collectibles Price Guide: The Encyclopedia of Soda-Pop Collectibles

Reference

Encyclopedias & Subject Guides

Antique Trader Books

This large hardcover book is the encyclopedia of soda-pop collectibles. 1996

Petretti's Soda Pop Collectibles Price Guide: The Encyclopedia of Soda-Pop Collectibles

Landmark Specialty Publications

This complete guide to everything soft drink covers all ends of the industry, from its origins over a century ago to the rare collectibles of the most obscure soda pop manufacturers. Calendars, bottle displays, tin signs, and even ashtrays and whistles are listed by section and indexed for easy reference.

Petretti's Soda Pop Collectibles Price Guide: The Encyclopedia of Soda-Pop Collectibles (Petretti's Soda Pop Collectibles and Price Guide, 2nd ed)

Krause+publications

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