In this collection of compelling and practical essays, Emmy Award–winning broadcaster, newspaper columnist, and motivational speaker Steve Adubato shares concrete tips and tools that will help you connect more effectively at work, at home, under pressure, in leadership roles, and in high-tech environments. From avoiding unnecessary arguments with your spouse to coaching a valuable, yet difficult employee, Adubato’s essays delve into the key factors that motivate people to act and respond the way that they do.
You will find answers to some of the most common questions about public speaking as well as advice on overcoming its anxieties. Whether the forum is a PTA meeting or a large professional function, essays explore topics such as:
<ul>
<li>Why even practiced speakers sometimes experience stage fright</li>
<li>How to keep your audience awake and interested in what you are saying</li>
</ul>
 You will learn essential skills for interacting in the workplace, including:
<ul>
<li>How to negotiate a good deal and still be honest and straight</li>
<li>How to keep team projects from falling apart</li>
<li>How to conduct yourself in confrontational situations, such as receiving a public insult</li>
</ul>
Drawing on examples set by public figures, including Bill Clinton, Rudy Giuliani, Mario Cuomo, Martha Stewart, Jack Welch, Joe Torre, and many others, Adubato addresses the unique communication challenges that those in leadership positions face. Essays examine:
· What ordinary people can learn from leaders in high-profile positions
· Why so many leaders have difficulty taking responsibility and apologizing for their actions
As technology continues to provide opportunities for quicker and more visual communication, Adubato also lets you know when hi-tech bells and whistles get in the way of making a more personal and human connection. For instance, 
· Why do we hide behind e-mail messages when we have something very difficult to say?
· How does communication deteriorate when cell phones and e-mail are competing for our attention?
Finally, Adubato reminds us that communicating at home is no less important or any less difficult than communicating in public or at work. From contemporary challenges to age-old questions, essays explore:
· How you can more effectively talk with your kids about war and terrorism
· What forms of persuasion are more effective than nagging
Filled with timely examples and practical suggestions, Make the Connection is a must-read for everyone looking to improve their professional and personal relationships.

Make the Connection: Improve Your Communication at Work and at Home

Adubato PhD, Steve

Parenting & Relationships

Rivergate Books

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.
So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who: 
<li>Feel they have something of value to offer,</li>
<li>Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success,</li>
<li>Want their customers to buy products and services again and again,</li>
<li>Feel unappreciated in their current job,</li>
<li>Have recently lost a job or are seeking their first job out of college,</li>
<li>Are trying to get back into the workforce after years of being "out of it."</li>
Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.

You Are the Brand

Business & Money

Marketing & Sales

Rutgers University Press

In this practical guide, Emmy Award-winning public broadcasting anchor Steve Adubato teaches readers to be self-aware, empathetic, and more effective leaders at work and at home. His powerful case studies spotlighting dozens of leaders—from Pope Francis to New Jersey governor Chris Christie—are complemented by concrete tips and tools based in real-life scenarios. With Lessons in Leadership, readers can learn to steer others through difficult economic times, to mentor rising leaders, to provide straight talk to underperforming employees, and even how to lead a company through a significant change.

Lessons in Leadership

Management & Leadership

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