New Venture Creation

Business & Money

Adams, Rob

Ensign, Prescott

Spinelli Jr., Stephen

Management & Leadership

McGraw-Hill/Ryerson

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

New Venture Creation: Entrepreneurship for the 21st Century

Spinelli,Stephen

McGraw=Hill

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

McGraw–Hill Education

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. <ul>
<li>The steps to quickly understanding the viability of your market</li> <li>Where to go to gather the information needed to hit the market requirements</li> <li>How to follow through with the right product launched in the right way</li> <li>Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use.</li> <li>This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.</li> </ul>

If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

wiley

Despite a very substantial architecture and urban heritage, Melbourne in the mid 1980s was experiencing a flight to the suburbs and becoming a rather dull city that closed on evenings and weekends. While many challenges remain, the incremental transformation of central Melbourne is now a global success story that needs to be better studied. This is not one story but many: the design of new architecture and public space reclaimed from cars and rail yards; from turning its back on the water, Melbourne has integrated the river and become a waterfront city. It has grown greeneraEURO"literally, environmentally and politically. Laneways that were once filled with garbage are now filled with 'hidden' bars, artworks, housing and urban art. Urban Choreography will document and discuss the many urban design transformations over this period with a focus on key events, plans, projects, places and people involved and seeks to understand the political and other forces that drove, framed and constrained these changes.

Urban Choreography: Central Melbourne, 1985–

Politics & Social Sciences

Dovey, Kim

Jones,Ron

Social Sciences

Melbourne University Press

Every day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They’ve been influenced by what Adams calls “business porn,” myths lingering like a bad hangover from the easy success days of the late ’90s. These entrepreneurs believe a unique idea is the key to igniting a great business. They think their industry experience already makes them experts on customer needs. They have simplistic, self-defeating illusions about sales, marketing, financing, and more. They say things like “I have a million-dollar business idea for a new product.” Wake up, says Adams: Good ideas are not scarce—they’re a dime a dozen. Businesses are successful not because of a unique idea but because of extraordinary execution. They offer a better, faster, or cheaper product or service, or they change the way the world solves a problem. In short, these entrepreneurs need just what Adams doses out in the pages of this book: a good hard kick in the ass. Adams debunks the myths and smashes the illusions—and he knows what he’s talking about, because he stands at the hub of many new startups. His firm, AV Labs, provides entrepreneurs with early financing as well as the management expertise they need to get off the ground. A Good Hard Kick in the Ass offers detailed, hard-hitting guidance for smart, sophisticated entrepreneurs and established businesspeople alike—along with vivid, in-depth examples of companies that are walking the walk right now. Adams’s straightforward, no-nonsense approach is just what’s needed in the post-bubble economy.

A Good Hard Kick in the Ass: Basic Training for Entrepreneurs

Business Development & Entrepreneurship

Crown Business

How to Be the Millionaire on Your Block: Your Guide to Financial Independence As an Entrepreneur

Adams, Terry

Beroff, Art

Avebury Books

Would you like to save 10 to 90 percent off the price of everything you buy? Don't have time to collect coupons or shop for sales? Hate trudging through outlet malls? Then you need this book. Packed with the tips and techniques of smart consumers, The Bargain Hunter's & Smart Consumer's Field Guide can save you thousands of dollars. You'll learn how to: * Get discounts and unadvertised specials everywhere you shop * Get merchants to call you when deals come in * Use the Internet to get bargain prices at local merchants as well as online * Become a smart comsumer and get discounts from service providers--doctors, attorneys, insurance companies, contractors, and more  * Negotiate great deals on family and business vehicles  * Find the real deals at flea markets, garage sales, and auctions * Negotiate like a millionaire on real estate property Whether you're shopping for yourself, your family, or your business, The Bargain Hunter's & Smart Consumer's Field Guide will show you how to buy the things you want and need for less than you'd imagine possible.

The Bargain Hunter's & Smart Consumer's Field Guide: How To Buy Almost Anything For Next To Nothing!

Personal Finance

The Bargain Hunter's Handbook: How to Buy Just About Anything for Next to Nothing

Offers practical tips for bargain shoppers including looking beyond the ordinary, taking advantage of unadvertised specials, and providing the dealer with a reason to discount

Career Pr Inc

Lots of books tell readers how to find a bargain; this guide tells buyers how to create one. Every chapter brims with expert advice, off-beat clues with places to shop, information boxes filled with tips and tricks, and little-known fun facts about bargain hunting. Find out how to take advantage of unadvertised specials and of a store’s “beat the competition” policy. See how to make the best deal possible—and save precious dollars—when buying a house or car. Get retailers to call you when the price drops. Improve your e-shopping endeavors, and learn smart bidding strategies for Priceline and E-Bay. And don’t miss the “12 Secrets of the Bargain Seeker!”

Reference

Consumer Guides

Galahad

See the best price to sell, buy, or rent books by Adams, Rob. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Adams, Rob