Inspiring advice from the leading exponents of innovation in business. · Shows how to turn innovative ideas and products into money makers. · Invaluable guidance and proven strategies for bringing them to market. The literature of innovation is full of calls to become more creative and inspiring, but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. However, those better equipped to exploit the potential of any breakthrough are often not the original inventors. From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini s Innovation Centre, Euro RSCG, Saatchi & Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance. About Author: Adam Jolly is a business writer and editor and is currently working on projects with the Institute of Management, the Institute of Directors, the DTI and the Design Council.

From Idea to Profit

Adam Jolly

Business & Money

Kogan Page.

In The Growing Business Handbook, British entrepreneurs and advisors share their experiences, offering comprehensive insight into the challenges of building a high-growth venture in today's European economy. With contributions from a series of specialists in finance, HR, marketing, innovation, and IT, as well as help on enterprise risk and legal advice, this book is a comprehensive reference for managing business growth. It looks at all the areas ripe for exploitation by growing businesses and discusses ways to manage the associated risks. Contributions and examples come from: the UK Patent Office; Chartered Management Institute; Chartered Institute of Purchasing and Supply; Chartered Institute of Management Accountants; Royal Institute of Chartered Surveyors; British Business Angels Association; Yorkshire Bank; Royal Mail; Ernst & Young; Mazars; Goodman Derrick; BP Collins.

The Growing Business Handbook

Kogan Page Publishers

Business Insights: Europe: A Practical Guide to Company Formation, Employment Law and Taxation across the EU

Working with Universities: How Businesses and Universities Can Work Together Profitably

Crimson Publishing

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Books by Adam Jolly