Hyperwars: Strategies for survival and profit in the era of on-line business

Business & Money

Judson, Bruce

Management & Leadership

HarperCollins Business

The 11 Immutable Laws of Internet Branding

Ries, Al

Ries, Laura

The fascinating story of a huge international business success story, and how one company has created legions of new gamblers and changed the worlds of gambling and sport forever. A betting exchange is an internet company which provides gamblers with an online marketplace in which they can bet with each other. Betting exchanges now account for a third of all betting in Britain. Betfair is the world's preeminent betting exchange, with 90% of the global market. Betfair oversees five million bets each day—10 times greater than the volume of the London Stock Exchange trades.

You Bet: The Betfair Story : How Two Men Changed the World of Gambling

Computers & Technology

Cameron, Colin

Games & Strategy Guides

Harpercollins Pub, Ltd.

An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.
Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In ‘Dataclysm’, Christian Rudder, founder of one of the world’s biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.
Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking.
Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.

Dataclysm: Who We Are (When We Think No One’s Looking)

Politics & Social Sciences

Rudder, Christian

Social Sciences

Fourth Estate

From cheeky high-street bookmaker to billion-dollar business: the incredible story behind Paddy Power's unstoppable rise. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost... Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost - to their customers and society at large.

Punters: How Paddy Power Bet Billions and Changed Gambling Forever

Rogan, Aaron

Business Culture

HarperCollinsIreland

The story of Paddy Power's growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost... Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost - to their customers and society at large.

Harpercollins

Marketing of agricultural products

Kohls, Richard L.

Industries

Collier/Macmillan

Deals with major issues managers in high-technology enterprise are likely to face in real life, focusing on management decision in research and development, manufacturing, marketing, and product support. Interplay and ongoing conflicts between these activities are analyzed, and methods to ensure the smooth flow of products and services are described. Special attention is devoted to the global high-technology market, international competitions, and joint ventures. Treatment of mergers and acquisitions in the high-technology industry reflects the experiences of a real-life former CEO, and interviews with other leading executives in US, European, Israeli, and Asian high- technology companies shed light on real cases. Includes chapter summaries and discussion questions. For students, engineers, and managers. Annotation c. by Book News, Inc., Portland, Or.

Managing High Technology and Innovation

Levy, Nino S.

PRENTICE/HALL

Managing Information Technology: What Managers Need to Know

Martin, E. Wainright

Martin, Edley W

MacMillan Publishing Company

Book is in pristine shape except for scribbled-out name on front page. Priced to move.

Fundamentals of Performance Modeling

Molloy, Michael K.

Programming

Macmillan Coll Div

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