The Fords: An American Epic

Biographies & Memoirs

Horowitz, David

COLLIER, Peter

Historical

HarperCollins Publishers, Ltd

The ultimate guide to owning a successful business offers an insider's tour of the risks, rewards, pitfalls and opportunities presented by any business. Dozens of practical tips and rules of thumb for many different situations.

Growing a Business

Business & Money

PAUL HAWKEN

Biography & History

Harpercollins Publisher

Microsoft Secrets : How the world"s Most Powerful Software Company Creates Technology, Shapes Markets and Manages People

Cusumano, Michael

London: HarperCollins, 1996

In the wastelands of post-war Tokyo, two men, Akio Morita and Masaru Ibuka, formed the company that was to become one of the greatest corporations of the 20th century. In this text, John Nathan tells the story of how a small family business became a multi-national with a turnover of billions, whose products are sold throughout the world. One of Sony's greatest early achievements was the Trinitron colour television - by 1998 180 million had been sold world wide. Over the years Sony took recording into the digital age with the compact disc, transformed the way music is listened to with the Walkman, and redrew the computer games market with the Playstation, among many other successes. Sony matched its revolutionary technology with revolutionary methods of marketing - it was one of the first corporations to embrace globalization. So began a dramatic clash of two cultures, one rooted in Japanese native tradition and the other irreconcilably western.

Sony: The Private Life

Nathan, John

Harpercollins

During 200 years the East India Company grew from a loose association of Elizabethan tradesmen into "the grandest society of merchants in the universe". As a commercial enterprise it came to control half the world's trade and as a political entity it administered an embryonic empire. Without it there would have been no British India and no British Empire. In a tapestry ranging from Southern Africa to north-west America, and from the reign of Elizabeth I to that of Victoria, bizarre locations and roguish personality abound. From Bombay to Singapore and Hong Kong the political geography of today is, in some respects, the result of the Company. This book looks at the history of the East India Company.

The Honourable Company

KEAY, John

In a lively and counterintuitive exploration of success stories from across the globe, an award-winning journalist takes the reader on a fascinating journey in pursuit of the flimsy difference between triumph and failure Drawing life lessons from the great ideas put to work on every continent—from America to Europe, from Africa to Asia and Australasia—these stories are as surprising as they are inspiring. This book explores such questions as Why do some initiatives take off while others flounder? How have some communities managed to achieve so much while others struggle? What distinguishes the good companies from the bad? What lessons can we learn from the surprisingly well-ordered Mumbai community made famous by Slumdog Millionaire? Why have Canadian manners helped Whistler become the most popular ski resort in North America? How has Zurich developed the world's most admired anti-drug policies? And how has Hong Kong used gambling profits to help its residents enjoy the greatest level of economic freedom on the planet? Readers will be entertained, informed, and enlightened as to how to achieve successes of in their businesses, communities, and lives.

What Works: Success In Stressful Times

McRae, Hamish

Harpercollins Pub, Ltd.

Using examples ranging from Ikea to the slums of Mumbai, leading economic expert Hamish McRae studies which businesses, organisations and initiatives have what it takes to succeed, and what it is that distinguishes them in an increasingly competitive global marketplace.
Calling on years of experience as an award-winning financial journalist and international public speaker, the author brings a fresh perspective to the question of success, differentiating the few 'big ideas' that have transformed the marketplace from passing trends and over-hyped blind alleys.
Through an extraordinary range of case studies and an authoritative grasp of his material, the author demonstrates that although there is no surefire recipe for success, there are several key ingredients – such as sense of mission and market sensitivity – which ambitious readers can apply to their own business practices. This is a book of very real successes rather than overblown ideologies: each case study is based around an on-site visit by an author and interviews with the people in charge. Bearing in mind the role of fashion, scale and other less predictable factors, ‘What Works’ ultimately offers the general reader the chance to learn from some of the grandest economic successes and unexpected failures in the world today, through a series of imaginative, unusual and insightful examples.

What Works: Success in Stressful Times

HarperPress

The sensational critical biography of this phenomenal entrepreneur and his business practices – fully updated to cover Branson’s recent ventures. No British tycoon is more popular, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids’ favourite celebrity nude, the ‘grinning jumper’ and the scourge of corporate goliaths? Helped by eyewitness accounts of more than 250 people with direct experience of Branson, Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin’s publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. From the cockpit of a balloon in the clouds to the centre of Branson’s operations in his Holland Park home this book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself. Tom Bower’s biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family’s wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others. From his quest to acquire the license for the National Lottery to his plans to launch space tourism with Virgin Galactic, this fully updated edition follows Branson’s enterprises and investments up to the recent, failed bid for Northern Rock.

Branson

Bower, Tom

History

Harper-perennial

The fascinating story of a huge international business success story, and how one company has created legions of new gamblers and changed the worlds of gambling and sport forever.

You Bet: The Betfair Story and How Two Men Changed the World of Gambling

Cameron, Colin

Harper Uk

The fascinating story of a huge international business success story, and how one company has created legions of new gamblers and changed the worlds of gambling and sport forever. A betting exchange is an internet company which provides gamblers with an online marketplace in which they can bet with each other. Betting exchanges now account for a third of all betting in Britain. Betfair is the world's preeminent betting exchange, with 90% of the global market. Betfair oversees five million bets each day—10 times greater than the volume of the London Stock Exchange trades.

You Bet: The Betfair Story : How Two Men Changed the World of Gambling

Computers & Technology

Games & Strategy Guides

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