Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.

Retail Fashion Promotion and Advertising

Arts & Photography

Drake, Mary Frances

Spoone, Janice Harrison

Greenwald, Herbert

Graphic Design

Pearson

See the best price to sell, buy, or rent books by Drake, Mary Frances. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Drake, Mary Frances

See the best price to sell, buy, or rent books by Drake, Mary Frances. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Retail Fashion Promotion and Advertising