An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our societyIt’s no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using -- and often funding -- the latest research in child development to sell directly to babies and toddlers. Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that “educational” shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life. Underlying these revelations is a dangerous economic and cultural shift: our kids are becoming consumers at alarmingly young ages and suffering all the ills that rampant materialism used to visit only on adults -- from anxiety to hypercompetitiveness to depression. Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face. She shows how we can help our kids live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power marketers wield by exposing the false fears they spread.

Buy, Buy Baby: How Big Business Captures the Ultimate Consumer - Your Baby or Toddler

Politics & Social Sciences

Thomas, Susan Gregory

Social Sciences

HarperCollins Publishers, Ltd

An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our society It’s no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using -- and often funding -- the latest research in child development to sell directly to babies and toddlers. Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that “educational” shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life. Underlying these revelations is a dangerous economic and cultural shift: our kids are becoming consumers at alarmingly young ages and suffering all the ills that rampant materialism used to visit only on adults -- from anxiety to hypercompetitiveness to depression. Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face. She shows how we can help our kids live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power marketers wield by exposing the false fears they spread.

Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds

Business & Money

Marketing & Sales

Houghton, mifflin, harcourt

“For most of my generation—Generation X—there is only one question: ‘When did your parents split?’ Our lives have been framed by the answer. Ask us. We remember everything.” In this powerful, poignant, and often laugh-out-loud-funny memoir, Susan Gregory Thomas reflects on that life-defining question and its answer through a lens imprinted by memory and sharpened by time. Raised in Berkeley, Thomas grew up in a seemingly stable household. But when the family moved east when she was twelve, her father, a charming alcoholic, ran off with his secretary, and her mother collapsed. Thomas and her younger brother joined the ubiquitous flocks of 1980s latchkey kids: collateral damage in their parents’ wars, sustaining private injuries they would try to self-treat throughout adolescence and adulthood. When Thomas became a wife and mother in her early thirties, she made a fierce promise: She would never let her own children know the scorched earth of divorce. It was a vow shared by many of her peers, who, in reaction to the divorces of the 1970s and ’80s, sought out marriages based on deeper friendships and more genuine partnerships than those of previous generations. So Thomas was stunned when, after sixteen years with the man she considered her best friend, she found her marriage coming to an end. Not only did the divorce reopen all the old wounds, but she would now have to contend with the aftershocks affecting her two young daughters. In Spite of Everything is an astounding, bright, and brilliantly told account of a mother’s fight to protect her children’s world and to make sense of her own troubled past—and the culture of divorce in which she and Generation X were raised. Interwoven with original, hilarious insights on divorce and parenthood, Thomas’s eye-opening, gut-wrenching, ultimately optimistic story holds a mirror up to a whole generation.

In Spite of Everything: A Memoir

Biographies & Memoirs

Community & Culture

Random House]

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Books by Thomas, Susan Gregory